Before Anne Hathaway, Michelle Williams, and Charlize Theron chopped off their locks, there was Ginnifer Goodwin; The "Once Upon A Time" actress has been rocking a pixie cut since 2009. Not surprisingly, the closely cropped hair informs her daily beauty routine. “I do have to wear a bit more makeup,” Goodwin says. “I think it makes the androgynous look a bit more feminine. That’s why the cat-eye became a permanent fixture—because my eyes need to pop!”
Goodwin uses Clinique’s Brush-On Cream Liner in True Black, drawing dashes across the lash line and connecting them with an angled brush to form a straight line.
Goodwin’s skin deserves the ultimate adjective: porcelain. “I’ve always been very lucky,” she says, almost apologetically, after admitting that she only washes her face in the shower each morning. So yes, she sleeps with her makeup on: “I recognize that's not best, but it's ok for me.” For cleanser, she rotates between Sonya Dakar’s Sensi Wash ($59) and coconut oil, like Spectrum Essentials' Organic Unrefined Coconut Oil ($9).
“I alternate between Chanel No. 5 ($85) which smells like my grandmother, and Quelques Fleurs ($105), which smells like one of my best friends,” Goodwin says. “I have an emotional response to physical smells.” The latter, she says, reminds her of home.
Goodwin discovered one of her favorite products on the set of "Big Love." “Chloe Sevigny introduced to me to Dr. Bronner's ($10) and it's been my go-to for years,” she says.
Goodwin loves a good organic find but admits it’s hard to shop for effective all-natural cosmetics. “I usually find that organic and toxin-free cosmetics do not perform very well on camera,” she says. “And that’s a priority for me, so there are compromises.” Nail polish, for example. “I use a lot of SpaRitual Nail Polish ($12.50). I either go super classic fire engine red or totally funky.” (Nail art, however, is strictly for her toes.)
“I think money should be spent on high-quality haircuts,” Goodwin says. “You will spend far less time fussing in the morning if you've got a great haircut that suits your face shape.” At the other end of the spectrum, Goodwin’s repeatedly tried to make her own shampoo. Though her hair stayed clean, the smell left something to be desired: “I'm finding it difficult to make one that doesn’t get complaints from those around me.” She’s started using Biovera’s Terrapeutic Shampoo and Organic Hair Conditioner.
The one thing Goodwin never leaves the house without? Concealer. “My skin is super thin, so veins show, and red patches. Right now I’m using Sappho’s Undo, a completely natural, organic, non-toxic makeup line we use on the show that I’m obsessed with,” she says. “If I need something a little heavier, I love Cle de Peau’s Concealer Stick ($70).” To amp things up, she’ll brush on Nars’ Pure Matte Lipstick in Carthage. “The matte bright pink distracts from a lack of makeup in all other areas.”
While the rest of Hollywood’s gone crazy for contouring, Goodwin “hates shading.” She has, however, “discovered the wonders of highlighting.” She’s taken to dabbing YSL’s Touche Eclat ($35), a brightening pencil-like Tarte’s EmphasEYES Brightener, or even a light eye shadow color in the inside corners of her eye to make her look more awake, especially on set. “We use all kinds of different things depending on the extent of my exhaustion!”
Whether she’s wearing false lashes or a bold lip, Goodwin highlights her rosy cheeks. “I like cream blushes because I feel like they look more natural,” she says. “They lend more of a flush.” Her favorites? Josie Maran’s Argan Cream Blushes.
What few blemishes she’s had, Goodwin blames on facials: “I think what’s deep down in there should stay deep down in there!” She is, however, into heavy-duty moisturizing. “I use Elizabeth Arden’s 8 Hour Cream ($22) or Vitamin E Oil overnight. Rodin ($170) makes amazing oils that I’ll occasionally sleep in,” she says. “I used to wear masks on the plane, but it became an issue with photographers at airports.”
She might not wash her makeup off at night, but Goodwin follows the other golden rule of skincare: daily SPF. The actress swears she has bins of it at home. “I go on EWG.org every year; they update their list of non-toxic, effective sunscreens and I always buy the top three.” Right now she favors Badger’s All Natural SPF 30 ($16) and if she doesn’t have to be on camera—it’s all zinc all the time. “My grandmother always taught me to stay out of the sun and not pick my face.”
Makeup bag by Leghila.