It's not necessarily easy to stand out when you're sharing the red carpet with Sports Illustrated Swimsuit Edition's annual crop of stunners, but leave it to Gigi Hadid to turn heads regardless—with the help of an eye-popping take on the smoky eye. The model sported a reddish burgundy eye shadow that really set off the green and blue tones in her eyes, proving once again that rust is the color you might not have tried yet but definitely should. Better yet? Makeup artist Patrick Ta only used drugstore makeup.
Itching to get the look? See how it came together below, plus our pointers for adjusting it according to your own eye color.
"We went for fresh, glowy skin, and a muted lip to have all the attention on her eye shadow," says Ta. "I wanted the burgundy pigment to be the star!" (Mission accomplished.) After prepping Hadid's skin with a day cream and eye serum, he applied Maybelline's Dream Nude Airfoam foundation ($12), using a darker shade to contour her cheeks and a light concealer to highlight her cheekbones. He then eliminated shine in her T-zone with Maybelline's FaceStudio Master Fix Setting Powder ($10). He finished off with a touch of blush.
But on to the main event: "I didn't have the perfect color, so I had to mix two pigments by layering them," Ta explains. He did this with Maybelline's Eye Studio Color Tattoo Pure Pigments ($4) in Pink Rebel and Improper Copper, layering them all along the upper lids and lower lash lines. He then completed the look by curling the lashes and applying a few coats of mascara, followed by a nude color and Chapstick on her lips.
The purply bronze color is perfect for Gigi's blue-green eyes, but what if your irises are a different hue? Simply tweak the shade of rust accordingly: Those with bright blue eyes should opt for a more orange or brown color, while those with green or hazel eyes should try a shade that's more red or purple. Got brown eyes? Any shade will work, but opt for one that's the most opposite from your eye color, to make it pop: If you have dark brown eyes, try a light shade of burgundy, and if you have lighter eyes, consider a deeper shade. In the end, it's really about playing with different hues to find your go-to.
What do you think of Hadid's look and the rust eye shadow trend in general? Sound off below!