All Beauty, All the Time—For Everyone.

Watch: This Company Makes You a Personalized Shampoo and Conditioner in Minutes

shampoo and conditioner bottles

If you've ever been inspired to try a shampoo because of a glowing recommendation from a friend or family member only for it to weigh down your fine hair or leave behind a slick residue on your roots, then you know haircare isn't one-size-fits-all. To find your shampoo soulmate, you need to search for one that fits your hair type and needs. Flat and oily hair? Reach for a clarifying shampoo that also provides volume or density. Thick and dry hair? You likely need a super-rich moisturizing cleanser.

Aside from searching the aisles of the haircare section and trying a slew of products, how else can you find your perfect match? Customization. Now, this might sound complicated and expensive, but companies like Function of Beauty aim to take the guesswork out of finding the perfect products for your hair concerns. It also helps that this specialty option comes at a relatively reasonable price point. Function of Beauty also offers a chance to personalize everything from shampoos to leave-in conditioners, as well as hair masks and serums. 

Function of Beauty Personalized Shampoo and Conditioner $49
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All it takes is a quick online quiz: After you answer the questions, FoB's algorithm signals its proprietary technology to begin creating the customer's unique formula (you can even choose the color). We know many are letting go of silicones in their haircare, so there is a little box you can check to ensure your custom blend is silicone-free. If that's not disruptive, then we don't know what is. 

Function of Beauty Hair Mask
Function of Beauty Custom Hair Mask $21
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There are a few perks Function of Beauty offers when ordering online. Free shipping when you subscribe to have your items shipped monthly, every three months, or every six months, which you can cancel anytime. Outside of that, shipping is $8.

Watch the full video to see the founder, Zahir Dossa, PhD, show us exactly how each one of these unique shampoo and conditioner formulas is made. 

Want to create your own personalized shampoo and conditioner? Head to Function of Beauty and take the quiz now.

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