This Is the Best Selling Blonde Toning Shampoo at Priceline

Updated 03/23/17
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Being a blonde isn't always the most low-maintenance thing. (See: Roots, broken ends, frizz.) Then there's the brassiness. Considering everything from tap water to sun exposure can leave flaxen strands tinged with a reddish hue, it really is crucial to include a toning product in your repertoire. An easy way to do that is by using a blonde-specific shampoo a couple of times a week. The problem? With so many on the market (many of which, IMHO, aren't potent enough to actually work), it's hard to know what to spend your money on.

Happily, reviews come in handy in cases such as this, and lucky for us several real women have expressed a lot of love for one product in particular on Priceline's website. According to Maree, results are phenomenal after just one wash: "Oh my God. The colour change after using this! It does exactly what it says! So icy." Another reviewer, Sophia, agrees: "I won't use anything else." After reaching out to the brand we discovered that the shampoo-meets-toner in question is actually the best-seller in its category at Priceline.

Also—no biggie—one is sold globally every 30 seconds. That's pretty impressive.

Keep scrolling to see what it is.

Fudge Clean Blonde Violet Toning Shampoo $22
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For maximum results, the brand recommends applying the product to wet hair and leaving it in for five minutes. Some reviews suggest a longer waiting time, but we'd say you're better off starting with five minutes and seeing how you go, rather than risk staining your hair purple. (Unless that's what you're going for.) The shampoo also comes with a matching conditioner for extra toning love.

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