This Fruity Fragrance Will Be a Standout for Fall

Sometimes, you need to find a way to make a strong statement. For that special something, Juicy Couture has always been a go-to brand, especially with its cult-favorite perfumes that first launched in the mid-aughts. This time around, Juicy is targeting its new fragrance, I Am Juicy Couture ($89 at Hudson’s Bay and, around three statements: “I am not predictable,” with top notes of raspberry and passion fruit; “I am not apologetic,” chock-full of gardenia, heliotrope, rose de mai, and sweet pea middle notes; and finally “I am not conventional,” which is all about musk, wood, and amber notes.

How do you make your statement? Let us know in the comments, and shop I Am Juicy Couture at Hudson’s Bay and