You’ll be hard-pressed to find a single beauty editor who doesn’t love Fresh—or anyone, for that matter. Whether you’re a die-hard fan of the brand’s tinted lip balms (or the Advanced Lip Therapy, holler!) or obsessed with the fragrant Rose Mask ($62), it’s hard to deny the appeal of the company's beautifully packaged products with skin-loving ingredients like sugar, honey, and black tea. Speaking of the latter, the brand just released a brand-new serum it promises is a game changer. The Black Tea Age-Delay Firming Serum ($75) is infused with the brand’s proprietary black tea complex (which it calls the “Immortal Elixir”) and will have a “corset-like” effect on the skin, says co-founder Lev Glazman. Just apply, then see your skin visibly lifted and tightened. Along with the black tea complex (which features antioxidant-rich ingredients like kombucha, lychee seed extract, and blueberry seed extract and is proven to reduce wrinkle-fighting free radicals by more than 50%), the new serum also features peptides to give your skin a tighter, more lifted appearance.
To kick off the launch of the new serum, Fresh partnered with none other than our own Byrdie contributor Chriselle Lim for a video highlighting her own black tea ritual. “My morning rituals are very quick, about 10 to 15 minutes,” Lim tells Byrdie. “After I had Chloe [my daughter], I’ve had to be a lot more efficient with my time, so I try to use products that are multifunctional and pack a lot of benefits and antioxidants.” Sounds like Fresh's new serum fits the bill to a T.
Watch the stunning video featuring Lim below, and shop the new Black Tea Age-Delay Firming Serum ($75) to try it for yourself!