Exclusive: A French Model Reveals Her Entire Beauty Routine

Model Louise Follain


We’ve been told it’s rude to stare, but it’s hard not to gawk at Louise Follain. The French model, one of Ford’s fresh faces, has a Parisian allure that warrants a double (or triple) take. Her plush lips, long lashes, and choppy Jane Birkin–esque bangs (she may as well be actress-singer reincarnate) don’t hurt either. We caught up with the doe-eyed ingénue via email on the heels of Paris Fashion Week and spoke to her about a most pressing topic: her beauty routine, explained in detail from start to finish. Keep scrolling to find out how this French model does beauty.


On her beauty icons:

“I would say Kate Moss, Alexa Chung, and Jane Birkin.”

On her skincare routine:

“At night, I clean my eye makeup with Caudalie’s Makeup Removing Cleansing Oil ($22). Then I wipe the rest of my skin with Bioderma Crealine H20 ($15). Once in a while, if I had a long day or wore a lot of makeup, I clean my face with Avene Cleanance Gel Soapless Cleanser ($22). Lastly, I like to use L’Occitane Immortelle Precious Serum ($74), which has an amazing soft texture.

“In the morning, I clean my face with fresh water and use a toner. Afterward, I use YSL Top Secrets Instant Moisture Glow ($37). I used to have a lot of skin problems when I was younger, so I always have to be careful with it. Also, since I’ve started modeling, I have to be even more careful to always clean my skin, because they always put a lot of makeup on my face during shoots. I try to let my skin breathe as much as I can.”


On her makeup routine:

“I always use La Roche-Posay’s BB Cream ($30), which is really, really amazing. Then, for really red patches, I cover with MAC Full Coverage Foundation ($36). I like to put on a lot of mascara and black eyeliner. I really like Kiko Milano’s products for these, and also YSL Volume Effet Faux Cils Mascara ($32). If I decide to have red lips, then I only wear mascara on my eyes. I really like the L’Oréal Pure Reds collection. Otherwise, I also love Kiko’s Smart Lip Pencil ($4) in 704. And I use a little bit of CK Color pink blush [Ed. note: Product discontinued.] on my cheeks. I only carry a red lipstick in my purse, in case I don’t have time to get ready at home for a night out.

“For a night out, I actually really like doing my own makeup. But usually I don’t go too crazy for parties. Once in a while, I wear gold liner, which I think looks amazing. I mostly keep my hair straight, sometimes a ponytail, a bun, or braids. It depends on my mood!”


On her hair routine:

“I’ve had my bangs for two years. It was actually more of an impulsive move; I did it myself one day without having thought about it too much! I just wanted to change something. Some days, it is actually very annoying and I wish I didn’t have it, but then everyone persuades me to keep it! I like to cut it shorter in the middle so that it’s not too straight. I love Leonor Greyl Serum de Soie Sublimateur ($46). In the summer, I like to put some Nuxe Huile Prodigieuse ($37) on the tips.”

On the difference between French and American beauty:

“I think French beauty is a bit simpler. I think Americans admire that effortlessness in French beauty.”

Keep scrolling to shop some of Follain’s favorite beauty products!

Caudalie Makeup Removing Cleansing Oil $22
Kiko Milano Smart Pencil $4
Leonor Greyl Serum de Soie Sublimateur $46
L’Occitane Immortelle Precious Serum $74

Want to know how to make your haircare routine really, really French? We have you covered.

Related Stories