Exclusive: A French Model Reveals Her Entire Beauty Routine

Updated 05/31/19


We’ve been told it’s rude to stare, but it’s hard not to gawk at Louise Follain. The French model, one of Ford’s fresh faces, has a Parisian allure that warrants a double (or triple) take. Her plush lips, long lashes, and choppy Jane Birkin–esque bangs (she may as well be actress-singer reincarnate) don’t hurt either. We caught up with the doe-eyed ingénue via email on the heels of Paris Fashion Week and spoke to her about a most pressing topic: her beauty routine, explained in detail from start to finish. Keep scrolling to find out how this French model does beauty.


On her beauty icons:

“I would say Kate Moss, Alexa Chung, and Jane Birkin.”

On her skincare routine:

“At night, I clean my eye makeup with Caudalie’s Makeup Removing Cleansing Oil ($28). Then I wipe the rest of my skin with Bioderma Crealine H20 ($17). Once in a while, if I had a long day or wore a lot of makeup, I clean my face with Avene Cleanance Gel Soapless Cleanser ($20). Lastly, I like to use L’Occitane Immortelle Precious Serum ($74), which has an amazing soft texture.

“In the morning, I clean my face with fresh water and use a toner. Afterward, I use YSL Top Secrets Instant Moisture Glow ($41). I used to have a lot of skin problems when I was younger, so I always have to be careful with it. Also, since I’ve started modeling, I have to be even more careful to always clean my skin, because they always put a lot of makeup on my face during shoots. I try to let my skin breathe as much as I can.”


On her makeup routine:

“I always use La Roche-Posay’s BB Cream ($30), which is really, really amazing. Then, for really red patches, I cover with MAC Full Coverage Foundation ($33). I like to put on a lot of mascara and black eyeliner. I really like Kiko Milano’s products for these, and also YSL Volume Effet Faux Cils Mascara ($32). If I decide to have red lips, then I only wear mascara on my eyes. I really like the L’Oréal Pure Reds collection. Otherwise, I also love Kiko’s Smart Lip Pencil ($4) in 704. And I use a little bit of CK Color pink blush [Ed. note: Product discontinued.] on my cheeks. I only carry a red lipstick in my purse, in case I don’t have time to get ready at home for a night out.

“For a night out, I actually really like doing my own makeup. But usually I don’t go too crazy for parties. Once in a while, I wear gold liner, which I think looks amazing. I mostly keep my hair straight, sometimes a ponytail, a bun, or braids. It depends on my mood!”


On her hair routine:

“I’ve had my bangs for two years. It was actually more of an impulsive move; I did it myself one day without having thought about it too much! I just wanted to change something. Some days, it is actually very annoying and I wish I didn’t have it, but then everyone persuades me to keep it! I like to cut it shorter in the middle so that it’s not too straight. I love Leonor Greyl Serum de Soie Sublimateur ($46). In the summer, I like to put some Nuxe Huile Prodigieuse ($29) on the tips.”

On the difference between French and American beauty:

“I think French beauty is a bit simpler. I think Americans admire that effortlessness in French beauty.”

Keep scrolling to shop some of Follain’s favorite beauty products!

Caudalie Makeup Removing Cleansing Oil $28
Kiko Milano Smart Pencil $4
Leonor Greyl Serum de Soie Sublimateur $46
L’Occitane Immortelle Precious Serum $70

Want to know how to make your haircare routine really, really French? We have you covered.

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