Exclusive: The Exact Technique for Free People Model Waves

Textured, beachy waves: The hairstyle seems so simple, yet it's so elusive—one wrong move can leave your strands with less than desirable results. Crunchy hair from too much product? Yeah, we’ve been there. Luckily. pro hairstylist Travis Balcke gave us the inside scoop on exactly how to create the perfectly unkempt, back-from-the-beach waves possessed only by Free People models (until now). To illustrate his tips, feast your eyes on the latest editorial from Free People's March catalog, shot in Australia (where else?). Gemma Ward-worthy waves? Yes, please.

Keep scrolling to read Balcke’s tips!