As much as we adore the Bellas, Gigis, Kendalls, and Karlies of the world—as much as we clamor to learn every secret behind the cool-girl beauty of our favorite runway stars—what we really love is when the spotlight turns onto you: the readers, the real people who live for beauty as much as we do. So we were pretty excited to hear that in honor of the launch of its brand-new beauty department, Free People decided to pay tribute to its own fanbase—by handing over the modeling gig to real-life customers.
The result is a series of six absolutely gorgeous portraits, each highlighting a feature that each woman loves most about herself. The theme of natural, unfiltered beauty is something we can certainly get behind—and the resulting images speak for themselves.
Keep scrolling to see each photo, as well as the beauty products each customer used.
Matching your lips to your hair? Officially a "do." Get the with CLE's Melting Lip Powder in Barbie Pink ($20).
We're seriously vibing with those undone curls. Keep yours looking flawless and defined with the help of a powerful hydrating mask like Sans[ceuticals]'s Nourishing Hair Hydrant Ultra+ ($42).
Freckles and a sheer berry lip make for a perfect pairing. Get her look with Ice + Jam's Jam Lipcolor in Ouch, Ouch You're on My Hair ($24).
Wispy flyaways have never been so cool. Play up your texture with Josh Rosebrook's Lift Spray ($22).
Heavy contouring may be well on the way out, but amping up your own natural bone structure? Always in. Make your cheekbones pop with Vapour's Stratus Instant Skin Perfector ($48).
Which look is your favorite? Call it out in the comments below.