100% of the Profits From this Fragrance Directly Fund Depression Research

Updated 09/27/17
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Urban Outfitters

If you're not struggling with depression yourself, it's likely that you know of someone who is. After all, it's much more common than some might think. According to the Anxiety and Depression Association of America, over three million adults are directly affected by persistent depression, which is about three million too many, if you ask us.

Thankfully, there's some good news. With October being Depression Awareness Month, one brand is trying to lessen this mental illness's effect by putting its money where its mouth is. The aptly named Hope Fragrance will be donating 100% (yes, as in every last penny) of its net profits to fund depression research. This is an amazing opportunity for us to give back in the simplest of all ways: by purchasing a beauty product we love.

Eau de Parfum Vaporisateur Spray/1.7oz
Hope Eau de Parfum Vaporisateur Spray $115

Audrey Gruss is the founder of the Hope for Depression Research Foundation (or HDRF), which is named after her mother, Hope, who struggled with depression throughout her life. The foundation works to lessen the impact and reach of depression by funding cutting-edge research to better treat, diagnose, and prevent the illness. (It looks seriously amazing, so do go check out the website.)

The newest way that she's giving back is unexpected but brilliant. She developed a fragrance line, also called Hope. The line includes two types of spray—one of which is a travel-friendly version—a hand and body cream, and a scented candle. Each product has the same scent, a crisp floral finish created by master perfumer Honorine Blanc of Firmenich. It includes notes of lily of the valley, tuberose, jasmine, and gardenia, among other things.

The collection is exclusive to Saks Fifth Avenue, so rest assured it's as elegant and luxurious as it is altruistic. For our part, we know the next fragrance on our purchase list.

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