split image of some lotion, oil and someone spraying a fragrance on their wrist

Fragrance

Calling us fragrance-obsessed here at Byrdie HQ would be an understatement. In this section, you'll find the perfumes our editors can't stop spritzing, new scent ingredient trends, interviews for iconic perfumers, and more.

Perfumes Similar to Baccarat Rouge 540
10 Perfumes Similar to Baccarat Rouge 540

Best Chanel Gift Sets of 2023
The 20 Best Chanel Gift Sets of 2023

Best Room Sprays
The 7 Best Room Sprays of 2023

Woman with natural Afro hairstyle with flowers in hair
Hair Fragrances Bring Your Signature Scent to Your Strands (Without Damage)

sol de janeiro rio radiance perfume mist
Sol De Janeiro's New Perfume Mist Is Like a Trip to the Beach in a Bottle

rihanna super bowl
Rihanna Reveals What Success and Falling in Love Smells Like

Signature Scent Zodiac Sign
How to Choose Your Signature Scent for 2023, According to Your Zodiac Sign

phlur ameline
6 Fragrance Brands Conscious Beauty Shoppers Should Know About

Keta Burkes-Williams, founder of Ourside
Ourside Founder Keta Burke-Williams Loves Experimenting With Eclectic Scents

Fragrance Scents Make You Smell More Seductive
These 7 Scents Will Make You Smell More Seductive, According to a Perfumer

Photo composite of three cologne bottles.
The Best Cologne Subscription Boxes to Fit Your Personality
fragrance bottle
These 14 Scents Are Proven Aphrodisiacs

PHLUR Tangerine Boy Fragrance
Phlur’s Tangerine Boy is Striking, Unapologetic, and Risky—I Think It’s Genius

Nest Fragrances candles and scentd
Revealed: These Are the Best-Selling Scents From Nest Fragrances

12 Longest Lasting Perfumes With Stay All Day Power

The 10 Best Celebrity Perfumes of 2022
The 10 Best Celebrity Perfumes of 2023

Real Women Share Their Favorite Colognes
Women Share Their Favorite Colognes to Challenge Binary Fragrance

Baccarat Rouge 540
Everyone’s Buzzing About the Baccarat Rouge 540 Perfume—Here’s Our Honest Review

Best Bath & Body Works Scents of 2022
The 12 Best Bath & Body Works Scents of 2023

Bottle of perfume oil with rock, stick, and piece of wood
How to Make Perfume With Essential Oils for the Ultimate Signature Scent

The 13 Best Victoria's Secret Perfumes of 2022
The 13 Best Victoria's Secret Perfumes of 2023

Maison Francis Kurkdjian Baccarat Rouge 540 Shimmering Body Oil
TikTok's Favorite Perfume Now Comes as a Shimmering Body Oil

Ariana Grande mod fragrance campaign
Ariana Grande Just Dropped Two New Scents Inspired by '60s Mod Aesthetics

fragrance bottle
How to DIY Your Own Cologne in 4 Steps, According to Perfumers

Build Fragance Collection
How to Build a Fragrance Collection, According to Perfumers

10 Rollerball Perfumes That Pretty Much Make You Smell Irresistible

Mood-Boosting Perfumes
The Best Mood-Boosting Perfumes, According to a Pro

scentbird fragrances on a gold-rimmed mirror
Is Scentbird Worth It? A Thorough Review From a Fragrance Obsessive

Most popular perfume on TikTok next to flowers
12 Perfumes TikTok Can't Get Enough Of

perfume on vanity
Perfume Layering 101: How to Create Your Signature Scent

elf
I Never Have a Bad Skin Day When I Use My E.l.f. Holy Hydration Face Cream

unisex fragrances
Unisex Perfumes: 15 of the Best Gender-Neutral Fragrances

We've Been Obsessively Spritzing These 20 Patchouli Perfumes

bottle of byredo perfume
Does Perfume Actually Expire? We Asked Professional Fragrance Creators

Tory Burch Essence of Dreams
Tory Burch Just Launched Five New Fragrances—I Tried Them All

TikTokers Say This Febreze Scent Smells Exactly Like Tom Ford's Tobacco Vanille

Ariana Grande
More of a Good Thing: Cloud 2.0 Intense by Ariana Grande

marc jacobs perfect
On Ruthless Self-Love and Marc Jacobs’ New Scent, Perfect

prada candy
The Best Prada Perfumes, Ranked

Mair perfume
15 Black-Owned Fragrances You Need to Know About

pumpkin inspired scents
9 Aromatic Fragrances That'll Make You Crave a Pumpkin Spice Latte

Best Jasmine Perfumes
The 12 Best Jasmine Perfumes of 2023

Winter Fragrances
The 13 Best Winter Fragrances on the Market Right Now

El Cosmico
The 17 Best Spring Fragrances on the Market Right Now

byredo vanille antique fragrance
A Review of Byredo's Vanille Antique from a Noted Vanilla Apologist

summer fragrances on a beach background
15 Summer Fragrances That Will Mentally Teleport You to the Beach

d.s. & durga coriander eau de pafum
8 Herb-Inspired Fragrances That Bottle Up Refreshing Summer Vibes

boy smells woodphoria
Exclusive: Boy Smells Launches in Sephora With New Fine Fragrance Woodphoria

person spraying perfume on wrist
The Most Popular Perfumes in America, by City

Black Girls Smell Good Creator Maiya Nicole
Black Girls Smell Good Creator Maiya Nicole Used to Own 250 Fragrances

Divya Gugnani, founder of 5 SENS
Divya Gugnani Wants to Reimagine the World of Luxury Fragrance

Close up of a fragrance bottle
Aftershave vs. Cologne: The Byrdie Boy Guide to Finding Your Scent

Juniper Ridge solid cologne tins on leafy ground background
All Your Solid Cologne Questions, Answered

Rosie Jane founder of By Rosie Jane
Rosie Jane Wears This Sheer Perfume Oil Every Day

air eau de parfum
Air Eau de Parfum is The World's First Fragrance Made From Air

Kendall Jenner By Far Fragrance campaign
Kendall Jenner's Go-To Shoe Brand Just Released a Playful Fragrance Keychain

Brianna arps, founder of Moodeaux
Moodeaux Founder Brianna Arps Says This Fragrance Is the “Scent Soundtrack” of Her Life

woman spritzing perfume in a white bedroom
How to Score Fragrance Samples, Because Perfume Is Hard to Buy Online

boy smells fragrance
The New Boy Smells Hinoki Fantôme Is About To Be Your Favorite Scent of 2022

Good Fortune
Viktor and Rolf’s Latest Fragrance Is Meant To Embody “Spiritual Glamour”

Moodeaux
Moodeaux Blends Scent, Skincare, and Self-Care

diptyque, Vilhelm Parfumerie, and boy smells perfume
Fragrance Brands Are Finally Ditching the Gender Binary

The 9 Best Sandalwood Perfumes on the Market

These Are the #1 Fragrances Around the World