With its bright yellow shopping bags, aggressive use of pink, and rock-bottom prices, Forever 21 beauty products would be easy to dismiss as throwaway impulse buys. So imagine my surprise when I—a beauty writer who is most definitely not forever 21—realized how many awesome beauty buys line the shelves at everyone’s favorite guilty-pleasure shopping spot.
Awesome dupes of luxury beauty products? Check. On-trend makeup and nail colors? Check. A curated selection of boutique beauty brands, plus toiletry bags and other beauty necessities in of-the-moment prints? Check, check, check. With a constant influx of new, fun merch, Forever 21 might just be the ultimate in affordable beauty products.
Scroll through for the best Forever 21 beauty products to buy right now.