This week is National Fragrance Week, but finding The One is tricky; it can take years of week- or month-long flings. Of course, you have to play the field to know what you like, but there comes a time when you’ll want to settle down with your fragrance soul mate (what did you think we were talking about?).
A fragrance soul mate is a little like your real-life human soul mate; you don’t always know straight away that they are The One. You might try them on, break up, and then get back together. Often you think you know what is 100% your type on paper (yes, we watched Love Island), but the scent you end up with won’t necessarily include any of the ingredients you thought it would.
To help you find your perfect perfume partner, we called on perfumer Tom Daxon to help you find The One—think of him as your very own fragrant Cupid. Keep scrolling for his top tips for finding your scent soul mate, plus the perfumes we’re loving right now.
first impressions count
“Apart from the obvious Do I love the way this smells? and Can I picture myself wearing this? do bear in mind that some fragrances are now all about the initial impression: They might smell great at first only to fade to an unpleasant hum. Make sure you try before you buy.”
Don't think about it too much
“Perfumers probably don’t have a better sense of smell than you per se; they’re just simply more skilled at recognising the ingredients used. You don’t need to worry about how well you can smell a perfume; all you need to consider is whether you like the scent or not. The simplicity of the purpose of fragrances—to smell good—is their biggest appeal to me.”
keep your body products in mind
“On days I’m trying fragrances, I tend not to use strongly scented shower gel, lotion or deodorant, as these can make it hard to smell the fragrance properly. As a customer, though, if you’re wedded to another fragranced product already, I wouldn’t avoid wearing it; you’re going to want to find a fragrance that complements it.”
avoid fragrance fatigue
“When you’re shopping for a fragrance, your nose can start to fatigue. Stop as soon as it becomes boring or they all start to smell the same.”
Take your time
“People say coffee beans can help reset your nose between smelling fragrances, but then I can just smell coffee! Take a little bit of time between fragrances, perhaps head outside and get some fresh air every so often. Manically wafting different blotters in front of your nose is just going to confuse you.”
Blotters vs. Skin
“Use the cardboard blotters to get a first impression of a perfume; then, if you like it, spritz it onto your skin. When testing multiple perfumes spray each onto a small patch of skin on your arms. If you’re trying just one fragrance, then I would recommend spraying your neck and wrists.”
Shop some of our favourite new perfumes below.
This perfume reminds me of a holiday on the Amalfi coast: It smells fresh, floral and green with a hint of citrus. So addictive.
Citrus, sweet fruits (think red apple and peach) are blended with vanilla. A scent as frivolous as its bottle looks.
Musky ambrette, cacao and patchouli are expertly blended to create a perfume that’s as comforting as it is sensual. The ingredients sound like they could be heavy, but as the name suggests, they create a velvety haze of fragrance about your person.
A light sparkling fruity, floral scent, this is an effortless scent to wear on lazy summer days. We’re a little in love with the bottle too.