We can hardly believe Rihanna's sixth studio album, Talk That Talk, debuted a whopping six years ago back in 2011. Yet we're not surprised the album name foreshadowed the success of the singer's brand-new makeup line, Fenty Beauty. Case in point, her new collection is talking big time, and its success has just as much to do with inclusivity as it does with makeup sales.
As stated on the brand's website (and in Rihanna's exact words), "Fenty Beauty was created for everyone: for women of all shades, personalities, attitudes, cultures, and races. I wanted everyone to feel included. That's the real reason I made this line."
Yes, she talks the talk, but more importantly, with her new line of inclusive products, she is walking the walk. In short, the products are flying off the shelves—especially the darker shades specifically created and matched for the deep skin tones that many makeup brands have pitifully neglected over the years.
Featuring 40 brilliantly formulated shades of foundation, Fenty goes above and beyond—diving headfirst into uncharted territory. As Allure reports, many brands make the claim that darker shades of makeup simply don't sell, which, if you think about it, is a pretty lame excuse, and one that Fenty Beauty is quickly disproving.
As proof, makeup artist Benjamin Puckey took to his Instagram the other day to prove just how fast Fenty's darker foundation shades are flying out of stores. Interestingly, there's a surplus of lighter shades, but Puckey's photo displays a clean sweep where the deeper hues previously lay.
As they say, a picture is worth a thousand words.
Next up, here's everything you need to know about the Fenty Beauty launch.