Between the launch of new skincare innovations and seductive new perfumes, you can’t blame us for swooning over this month’s rollout of exciting new beauty must-haves. In fact, some of these newly-released products have already landed a permanent position on our vanities. For all those who believe in love at first sight, we guarantee the products will have your heart racing. As we bid adieu to January, allow us to introduce you to the most exciting new beauty launches for February.
Giorgio Armani's newest fragrance iteration of its best-selling Si fragrance, Si Intense Eau de Parfum ($136), is a potent blend of rose, blackcurrant, patchouli, and vanilla; it's a fragrance that had the ability to leave you feeling empowered in a single spritz
Grab your favorite candles, run the bath, and prepare yourself for a moment of self-care. Use the Pearly Body Wash ($11) from Refreshments and allow yourself to be transported to a citrus garden as you lather the day’s stress away. Ingredients worth highlighting in this luxurious body wash include shea butter to help support soft skin, vitamin C to even skin tone, and olive oil to protect against aging.
We are huge advocates of resetting your skin while you rest. To help you do so, consider trying Omorovicza’s new Midnight Renewal Serum ($185), which is designed to encourage your skin to repair during your slumber. Bringing a new meaning to "beauty sleep," the night-time serum is formulated with bio-actives to reverse the damaging effects of sleep deprivation by enhancing cell renewal. The results? A boosted complexion, a reduction in the appearance of fine lines and wrinkles, and happier skin in the AM.
As most of us are spending more time than ever indoors, the need for tinted balm has never been more desirable. To help you seamlessly achieve that sun-kissed look, Tower 28 has launched three new shades of its BeachPlease Luminous Tinted Balm ($20) to more skin tones with no cakiness or harsh lines.
Nest New York
Designed to help you unwind after a long day, Nest New York launched its Wild Mint & Eucalyptus Reed Diffuser ($50) that encourages you to scent your sanctuary with the blend of wild mint, eucalyptus, basil, and Thai ginger for a stress-free experience.
Both the Crown Affair and Jennifer Behr share the belief that your head is your crown and it should be treated that way. United in this philosophy, the two luxury brands paired up to create a limited-edition Crown Kit ($220) featuring the Crown Affair’s best-selling smoothing oil and Jennifer Behr’s silk headband.
To assist you in capturing the minimalist look this season, Kjaer Weis just launched its first-ever curated eye collection. Inspired by nature, the Quadrant Wanderer ($36) is expertly created to build from a sheer translucent wash of color to rich a highly-saturated hue. We find that the inclusion of natural bamboo and carnauba wax— to allow a seamless blend—to be a note-worthy perk.
With so many hues available on the market, finding the perfect nail polish shade can seem overwhemling. However, the Voulez-Vous Collection ($80) by Emilie Heathe makes it all so easy; the brand's limited collection featuring three new shades are formulated to give you a flattering "jelly" nail look.
For over a decade, Kate Somerville has worked diligently to create a deeply moisturizing, anti-aging cream. Eager to share their innovation with those looking for wrinkle-free skin, the skincare clinic launched its Kateceuticals Total Repair Cream ($120), a peptide-packed formula that promises to improve skin’s texture and firmness in one week.
Rallying to be your personal immune support squad, Effusio created its new Immune Defense+ Discs ($40), which is timelier than ever, thanks to the ongoing stress of the pandemic.
Described as a water-soluble disc, the brand claims that the lemon-flavored formula can help boost your immune system year-round with the proprietary blend of vitamin D, vitamin C, and zinc.
Just in time for the Spring, AERIN announced the launch of its Mediterranean Honeysuckle In Bloom ($135) that highlights notes of lush florals, with just a hint of citrus. One spritz, and you're transported to a much sunnier, happier place.
Olive and June
Olive and June made it easier than ever to master your at-home manicure. Consisting of all the tools required for salon-perfect nails—including six polishes of your choice— the Mani System ($80) is currently available in a limited-edition Spring-themed box to give you a headstart on acting your floral nail art.
Botanics USA’s new All Bright Glow Mask ($12) promises to improve your skin’s radiance in a single week. Inspired by nature and powered by plants, the gentle chemical peel features ingredients like plant-based AHAs and vitamin C to brighten dull skin in a matter of 10 minutes.
PAT McGRATH LABS
With just a flick of your wrist, you can easily apply Pat McGrath’s LiquiLUST: Legendary Wear Matte Lipstick ($30) for last-all-day color. The ultra-smooth formulation doesn't cake or dry on the lips, and instead feels silky-soft.
Revealing her daily skincare regime, Rihanna posted an Instagram video showing herself using her brand’s newly-released Flash Nap Instant Revival Eye Gel-Cream ($32) that instantly wakes up tired-looking eyes and reduces puffiness over time with the help of hyaluronic acid and green tea. As a bonus, the beauty must-have also comes with a cooling mini eye massage roller.
Repair your winter hands with KLUR’s Surrounding Surfaces Hand + Cuticle Oil ($44). Using the built-in brush applicator, quickly soften both your hands and your cuticles with the therapeutic blend of sandalwood, clary sage, and notes of sweet orange. While doing a good deed for your digits, take price in knowing that this oil was specially made to support the efforts of SummaEveryThang Community Center, which provides free organic produce boxes to families in the Watts and South Central Los Angeles communities.
The 7 Virtues
The 7 Virtues is delivering on their mantra of “perfume not war” with the newest addition to their fragrances line created with natural, organic, and fair trade essential oils. With its Blackberry Lily Perfume Oil ($69), the aromatic perfume not only smells great but also supports families in nations that are rebuilding after war or strife. We especially love that the vegan roll-on perfume is designed with an amethyst gemstone roller that supports healing, enhances intuition, and aids in finding inner peace.
Achieving the monochromatic look has never been easier with 1day Beauty’s Multitint ($36). Filled with vegan ingredients, including squalane and cannabis oil, the 3-in-1 formula is just what you need to achieve stunning eyes, lips, and cheeks without all the hassle.
Sisley-Paris is inviting you to take a romantic journey with its new Izia La Nuit ($278). Composed of the finest combination of floral, woody, and chypre notes, the airy fragrance encourages you to discover your sensual side (and there's a high chance your lover may like it, too).
Victoria Beckham Beauty
The goal of having effortless beauty is easier than you think. Featuring a lightweight formula of coconut, jojoba seed, safflower, and olive oils, Mary Kay recently announced the launch of its Mary Kay Clinical Solutions Calm + Restore Facial Milk ($50), which promises to deliver a power-shot of fatty acids to nourish and soothe skin. The lightweight formula is also clinically proven to calm irritated skin and deliver instant hydration. Pair it with the brand's new Clinical Solutions Retinol .5 for a duo that will leave your skin glowing.
Being extra shiny on camera can be stressful—especially in the age of Zoom. To remove that unsightly gloss without losing your natural glow, try using Kosas' latest Cloud Set Setting Powder ($34). With one soft swipe, the soft and sheer setting powder reduces shine with its bamboo stem extract, while smoothing out fine lines thanks to its Passion fruit extract.
Spark up a day of self-care with lovely scented candles by Michelle Pfeiffer's fragrance line Henry Rose. Manufactured in small batches and hand-poured in California, the new candle collection includes Last Light Candle ($65), a lovely scent that features top notes of peach and bergamot, middle notes of jasmine and white woods, and bottom notes of patchouli, musk and amber woods for a soothing effect.
Finally—a blush that not only delivers high payoff but also caters to all skin tones. LYS Beauty just launched their Higher Standard Satin Matte Cream Blush ($16), and the non-greasy cream—featuring avocado oil and vitamin E to leave your skin visibly refreshed—is just what you need to add a youthful touch to your everyday glam.
At Byrdie, we are all about self-expression through beauty. So much so, that when we learned about imayla Beauty’s new Individualist 9-Pan Eyeshadow Palette ($49) we couldn’t contain our excitement. Featuring nine berry-toned shades, the vegan collection of high-performance colors—with matte, shimmer, and metallic finishes— are just what you need to showcase your personal style. Think mesmerizing makeup.
Creme Of Nature
Next time you plan your day of self-care, you may want to consider adding a hair mask to your Sunday regimen. Designed to hydrate your tresses after a long week, Creme Of Nature’s Honey + Yogurt - Intense Hydration Mask ($4) is infused with yogurt extract to deeply moisturize dry and dehydrated strands. The results? Hair that’s unbelievably soft and shiny.
Booby Tapes’s new Firming Breast Lotion ($23) is an innovative new product that promises to hydrate, firm, and strengthen delicate breast skin. Utilizing unroasted shea butter, avocado seed extracts, and bentonite to enhance the skin’s firmness, the vegan-friendly product is a fun way to treat yourself.
With the unpredictable temps outside, it can be impossible to know how to care for your skin. To help you do so, clean beauty brand Isla Beauty created Storm Serum ($48), a single solution that deeply penetrates for anti-dullness, anti-aging, cellular protection, and deep hydration.
Free + True
The same way your body craves a pick-me-up after a long day, the skin also searches for a daily boost in energy to restore its natural radiance. With Free + True’s newly-launched Make Me Whole Protein Powder ($38), a luminous glow is on your horizon. Curated with a blend of freshwater vegetable plankton, essential fatty acids, and amino acids, the skincare must-have supports optimal cellular function and collagen synthesis, while expertly boosting immune function.
To stay moisturized in the winter months, the skin needs TLC to encourage cell renewal. In hopes of doing just that, skyn ICELAND launched its Nordic Renewal Pre + Probiotic Cream ($48) filled with pre and probiotics to enhance the good bacteria in your skin’s microbiome for lasting hydration.
Y Cosmetics knows that we deserve the best of both worlds: moisturizing lip gloss and lovely scented fragrance. Perfect for on-the-go, the brand is proudly introducing its new Ambition & Respect 2-in-1 Duo ($38). Designed as a convenient "pen," the exciting addition to the WHY NOT BOTH? Collection boasts a clear lip gloss and a patchouli and jasmine blend perfume.
Preparation for beach-ready skin starts far before the beginning of the summer. To help you achieve baby-soft skin before beach weather, Summer Fridays recently launched its Summer Skin Nourishing Body Lotion ($26) that’s packed with cocoa butter and shea butter to lock in lasting-hydration. Promising no greasy after-feel, the tropical scented formula also replenishes ceramides to help strengthen the skin's natural protective barrier.
If you’re seeking a secret to highlighting your natural freckles after makeup application—or just in search of a way to take your glam to the next level—Freck Beauty has you covered. Designed to create the longest lasting faux freckles on the market, the new Freck Noir ($28) is an ultra-pigmented freckle pen meant to fake realistic-looking freckles on deeper skin tones.
High Beauty wants to elevate your skincare routine with its new High & Bye Refining Oil ($38), made with hemp seed oil and CBG. In case you’re not familiar, CBG is a non-psychoactive cannabinoid that is free from both THC and CBD that is used to help reduce blemishes, cleanse bacteria, and help calm inflammation in the skin.
We think we all agree when we say that there is not enough caffeine to re-energize our days. Hoping to put some extra pep in our step, Fleur Marché just launched its caffeine-free Energy, Plz Patch ($6) that utilizes a powerful blend of B12 + CBD to give a helpful boost without the rollercoaster ride effect.
Rachel Zoe Fragrance
Rachel Zoe’s reach into the fragrance industry was a natural extension to her styling business. Offering an assortment of $70 perfumes—including Warrior, Empowered, Instinct, and Fearless—the enchanting new aromas are just what you need to unleash your bold side.
FYI: If you’re indecisive about choosing a scent, not to worry! The celebrity stylist also created the Rachel Zoe Fragrance Discovery Set ($40) that features miniature bottles from the collection.
If you’re in search of some fun new colors to add to your daily rotation, look no further. Milk Makeup just launched Color Chalk ($18), a powder pigment that does it all. Available in 14 colorful shades, the beauty must-have can be used as a shimmery eyeshadow, bold eyeliner, and even a metallic highlighter and blush. Cheers to innovation!
Ready to add a western twist to your makeup arsenal? Inspired by endless sand dunes, evergreen succulents, and everything else under the desert sun, the NAKED Wild West Palette ($49) features 12 highly-pigmented colors that will have you feeling like a hotshot.
With temperatures constantly dropping, the task of staying moisturized can be daunting. However, Item Beauty’s new One Hit Prime, Set & Refresh Face Mist ($18) may be just what your skin needs this winter. Whether you use it as a pre-makeup primer, a setting spray, or a refreshing pick-me-up throughout the day, the triple-action hydrating facial mist is spectacular.
We especially love that the formula is vegan with aloe vera and tiger grass extracts to help calm and soothe, lavender and rose waters to help tone and brighten, and sodium hyaluronate to hold in moisture.
Embrace the grooviness of yesteryear with Orly’s Day Trippin’ new collection of '70s-inspired nail polishes. Amongst the six eye-catching colors available, we're especially into the Happy Camper Laquer ($10) for its cheerful turquoise vibe.
Mario Badescu's new Caffeine Eye Cream ($18) is a lightweight formula that utilizes caffeine, squalane, and sodium hyaluronate to de-puff and smooth your under-eyes for a wide-awake effect.
After a long day, there’s nothing better than rinsing your worries down the drain. To do so, we suggest trying Olay’s new Cleansing and Renewing Body Wash ($8), which promises to have you luxuriating in your nightly routine. Featuring retinol and vitamin B3 complex, this rich and creamy formula revitalizes your skin for long-lasting hydration without unwanted residue.
Showcasing your artistic side has never been easier with the introduction of Byredo’s Prismic Eyeshadow Palette ($96). Featuring 18 carefully curated colors, the newest addition to the brand’s makeup line encourages you to be creative and embrace your bold side.
House of Krigler
With travel limitations set in place, we all have to get a lot more creative to fulfill our adventurous side. Inspired by the Swiss mountains, MONT SUISSE 67 Perfume ($305) is an invigorating unisex fragrance boasting notes of Italian lemon, Spanish mandarin, grapefruit, spicy pink pepper, nutmeg, and ginger to provide you with the perfect winter escape with every spritz.
TLB (Formerly known as The Lip Bar)
The Lip Bar just got a makeover! Now TLB, the famous lipstick company is expanding its brand with the release of its Just A Tint 3-in-1 Tinted Skin Conditioner ($17). Available in eight inclusive shades, the easy-to-use tinted moisturizer features both SPF 11 and hyaluronic acid to keep your glowing and protected from the sun.
Love Beauty and Planet
There’s no better time to develop a romantic relationship with your hair. Infused with handpicked rose petals—sourced ethically from the Rose Valley of Bulgaria—Love Beauty And Plant’s new Murumuru Butter & Rose Concentrated Shampoo and Conditioner ($14) is an absolutely lovely way to keep your tresses soft and nourished.
Dolce & Gabbana
Dolce & Gabbana Beauty has enlisted the help of Perfumer Violaine Collas to create a new fragrance that exudes love, beauty, and femininity. Introduced as the newest addition to the brand’s Dolce collection, the Dolce Rose Eau de Toilette ($105) delightfully joins the alluring scents of delicate florals to create an intoxicating smell.
Unpredictable weather can make it hard to let your curls shine through. However, OUAI hopes to provide some consistency to your winter hair routine with its new Curl Crème ($32), featuring linseed and chia seed oils to define curls, tame frizz, defeat humidity, and add extra shine to your natural hair.
The Hardest Working Collection
The name of the brand says it all. Revolutionizing the beauty world one product at a time, the Hardest Working Collection just launched its Skin + Hair Collagen & Rice Water Toner w/ Hyaluronic Acid ($20) that minimizes the steps in our morning routine.
Infused with coconut water, the hydrating toner is perfectly formulated with some of the world’s hardest working ingredients, including hyaluronic acid that increases the elasticity of both skin and hair.
Oribe Hair Care
Oribe Hair Care is reinventing the packaging for their famous Imperial Blowout Transformative Styling Crème ($68). In efforts to be more eco-friendly, the haircare brand announced their must-have—most famous for adding density, softness, and shine to hair— is getting fresh and innovative packaging.
With the promise to flatter all complexions, Westman Atelier’s new dewy Lit Up Highlight Stick ($48) is a gel-based highlighter that leaves your skin looking facial-fresh without the worries of silicones, parabens, PEGs, phthalates, and synthetic fragrances.
New shades Brûlée and Nectar will be available to purchase starting February 8.
CoverGirl is encouraging you to keep your pout soft and moisturized with its Outlast Nude Lip Color ($8). Offered in a range of luxurious nude shades, the new addition to the brand is specially formulated with sunflower oil that promises comfortable wear for up to 24 hours.
Allow us to introduce you to BYBI's newly-released Day Glow AHA Facial Tonic ($17). Poised to be your pretty little secret for brighter and cleaner skin, the inclusive tonic for all skin types is specially formulated with lactic acid (AHA) to chemically exfoliate dead skin, along with shiitake and reishi mushrooms to strengthen and moisturize your face. Expect radiant and glowing skin all day long.
Say bye, bye to bad breakouts! Coco Kind’s new Raspberry Vinegar Toner ($16) is specifically formulated to balance your skin’s pH and reduce excess oil for all oily and acne-prone skin types.
Curie is making the switch to natural deodorant easier. Paving the way with its new Clay Detox Mask ($16), the must-have contains activated charcoal, kaolin, and bentonite clay to draw out impurities and reduce your chances of having smelly armpits.
Thanks to Golde, we’ll be drinking our way to glowing skin. The new Skin Hydration Ade ($15) supports skin hydration with the power of superfoods. Infused with both hyaluronic acid for skin-plumping and Schisandra berry for antioxidants, the powder drink boasts a delicious watermelon flavor and is definitely a part of our daily regimen.
Banish tired eyes with SuperBloom’s new Bright Eyes Peptide Eye Cream ($44). The lightweight eye cream is formulated with eyebright extract—from a tiny flower that grows across Europe—which is noted for reducing fine lines, puffiness, and dark circles.
If it wasn’t obvious before, scalp-care is self-care. Headquarters is prioritizing the haircare treatment with its three unique systems including; Dry: Hydration Hero ($30) to provide extra moisture and nutrition dry scalps, Balanced: Peace Keeper ($30) which offers a supply of energizing nutrients to keep the scalp well-balanced, and finally Oily: Slick Defender ($30) to clarify excess oils.
Velour Beauty—known for its luxury falsies—is going 100% vegan! The Secret Weapon Lashes ($27) feature a crisscross wispy pattern for a flawless full-looking lash that will have onlookers swooning.