The month of love is here, and what better way to show yourself some affection than with the latest February fashion launches? Your favorite brands, such as Savage X Fenty, Good American, and Ugg have been busy crafting collections that are sure to have you head over heels. From romantic colors to heart-stopping category expansions, these new arrivals are worth splurging on.
Now's your chance to find your Valentine's- and Galentine's Day-worthy fit. Whether you're looking for everything pink, plush, or covered in hearts, we've got you covered. Treat yourself to the best of the best launches we have rounded up for the month.
Discover the best new February fashion launches ahead.
Tech meets your favorite accessory with Urban Sophistication's newest launch, The Software Bag. The genderless exterior fits into any urban environment, while the soft silhouette provides a safe space for your belongings and technology. The Space Grey Software Bag comes in three size—or "GB"—options: 17GB (small), 256GB (medium), and 513GB (large).
Cotton On's latest denim collection is the perfect blend of style and sustainability. With a focus on recycled materials and eco-friendly washing methods, each piece is designed to last and reduce environmental impact. The Relaxed Wide Leg Jean, Loose Straight Jeans, Low Rise Straight Leg Jean, Cargo Wide Leg Jean, and Utility Pocket Straight Jeans are all versatile styles that can be dressed up or down for any occasion. Plus, with extended sizing options, everyone can find their perfect fit.
Sézane x Sea
Sézane and Sea have teamed up once again to create a limited-edition collection of 40 pieces to celebrate Sézane's 10th anniversary. The collection is inspired by poetry and made of sustainable materials, offering a romantic and unique style. The collaboration combines the iconic designs of both brands, resulting in an arty and bohemian collection that includes ethereal dresses, ruffled shirts, and floaty skirts.
Sophie Rue is thinking beyond basics with the launch of their Spring '23 styles—the brand is creating a capsule wardrobe for the modern woman. European roots and the relaxed LA lifestyle seamlessly blend to create conscious, bold, and forward-thinking designs. Inspired by the French Riviera, the Spring '23 Collection features a range of striped shirtings, blazers, tweed jackets, and trench coats that provide effortless daywear. Meanwhile, breezy wide-leg pants, dresses, and two-piece sets take you from strolling down a promenade to an evening rendezvous.
Everlane just dropped their newest capsule collection, Dressed up Daywear. This collection was designed with modern, fashion-savvy women in mind, featuring responsibly-sourced materials like Tencel, organic cotton, and sleek viscose. Say goodbye to fast fashion and hello to timeless pieces that are easy to wear and even easier to take care of. From the oversized blazer to the ribbed wrap midi dress, this collection has everything you need for your capsule uniform.
Merrell tapped painter Jordan Ann Craig for a collection paying homage to traditional Indigenous artwork. The collection, which is inspired by moccasins and beadwork, includes five pairs of shoes including boots and sneakers, as well a beanie, fanny pack, and sweatshirt. In honor of the collection, Merrell has donated $45,000 to the 2024 Fort Robinson Outbreak Spiritual Run.
You'll want to cuddle up with Ugg's new 'Soft Intimates' category launch. The collection offers a blend of both loungewear and streetwear, with an emphasis on comfort. Experience the cozy feeling that only UGG can deliver with this new range, available in sizes XXS to 3X, and featuring six colorways. From bralettes to baby tees and leggings, the collection has everything you need to feel cozy on a self-care day at home. The best part? The new range is crafted from an environmentally preferred, antibacterial Eco Vero blend, making it both comfortable and better for the earth.
Fall head over wheels for Impala Skate's Falling Heart Collection this Valentine's Day. The romance-inspired collection features quad skates, a cruiser board, a protective gear set, and sock packs to match. The skates are decked out in a custom all-over heart print, heart-shaped lace beads, and a scalloped trim edge. Everyone will be crushing hard on your next outing to the roller rink.
Savage X Fenty
Savage X Fenty has just launched their So Speed Racer collection, featuring styles that embody the essence of speed and movement. The campaign showcases the full range of cross-category pieces styled together to demonstrate the versatility of how they can be worn, including lingerie, sportswear, and loungewear.
Celebrate the season of love with Jennifer Fisher's limited-edition Puffy Heart Earrings. These rose gold studs are the perfect way to add a touch of glamour to your V-Day look. Designed to be virtually weightless and accentuate your face, the earrings are fashionable and functional, and will be the perfect topper for any V Day ensamble.
Lack of Color
Lack of Color's Paradis Collection embodies the essence of carefree living and is inspired by vintage styles. The collection features bold pops of color, unique fabrications, and unmistakable silhouettes, resulting in pieces that make their own unique statement. The collection offers a playful and poetic take on bucket hats, fedoras, and cowboy hats.
Add some color to your love life with Good American's Pop Off Pink collection. The line features denim jumpsuits, bubblegum pink jeans, bodysuits, sweaters, and more. Perfect for a romantic date night or a fun Galentine's celebration, this inclusive collection is available in sizes 00-32+. Inject your closet with a healthy boost of pink to perk up the last dregs of winter.
I just found your next coat crush, and it's a part of bebe's Valentine's Day Shop. The love-inspired capsule features body-hugging silhouettes, romantic hues of pink and red, touchable lace, and dresses that are sure to turn heads. But the star product from the V-day shop is the color-blocked longline wool coat. You won't want to take it off, even when you head inside—it's that good!
Szade Recycled's Bassline collection is a love letter to music, inspired by rave subcultures worldwide. The line features four new frame styles in Bass, Cave, Booth, Sharp, and a remix of the popular frame style, Melba. Each style is offered in trend-forward colorways that are truly crafted for your inner cool girl.
Wolf Circus's Spring/Summer 2023 collection is giving us all the feels. The collection features contemporary shapes in timeless materials that celebrate the beauty of imperfection. A focus on craftsmanship, liquid-like metals, and nestled pearls take center stage. Adding to the romantic spirit of the occasion, the collection includes stunning drippy heart adornments. The capsule showcases 12 new styles, from sapphire-dropped earrings to heart-shaped rings and necklaces.