15 Beauty Drugstore Products We Spotted Backstage at NYFW S/S 18

Name a more iconic, glamorous, and upscale time in fashion than New York Fashin Week. Every single season is dedicated to presenting the most enchanting designer collections. But at Byrdie, we live for the beauty moments. NYFW is full of gorgeous hair and makeup looks showcased on the most stunning supermodels—beauty goals personified.

Coveted makeup artists and hairstylists all come together with their glam squads to create the best looks. Owning all of the high-end clothes sported down the runway might sound like a stretch (a girl can dream, though), but one thing’s for certain—you can surely score the drugstore beauty staples that are used backstage on the models.

Most people get to see models marching down the runway in their finished looks. But as beauty editors, we witness the beautiful madness of backstage where the magic truly happens. Picture models, hairstylists, and makeup artists working vigorously to nail final looks in the middle of the chaos of countless photographers everywhere you turn capturing it all.

One of the coolest things about backstage is seeing designers like Jonathan Simkhai and Christian Siriano rely on drugstore products like Maybelline, E.l.f., Kiss, and Tresemmé to create the dreamiest looks.

Need inspo? Scroll on for all the drugstore beauty products spotted on the runway this season.