15 Beauty Drugstore Products We Spotted Backstage at NYFW S/S 18

Name a more iconic, glamorous, and upscale time in fashion than New York Fashin Week. Every single season is dedicated to presenting the most enchanting designer collections. But at Byrdie, we live for the beauty moments. NYFW is full of gorgeous hair and makeup looks showcased on the most stunning supermodels—beauty goals personified.

Coveted makeup artists and hairstylists all come together with their glam squads to create the best looks. Owning all of the high-end clothes sported down the runway might sound like a stretch (a girl can dream, though), but one thing’s for certain—you can surely score the drugstore beauty staples that are used backstage on the models.

Most people get to see models marching down the runway in their finished looks. But as beauty editors, we witness the beautiful madness of backstage where the magic truly happens. Picture models, hairstylists, and makeup artists working vigorously to nail final looks in the middle of the chaos of countless photographers everywhere you turn capturing it all.

One of the coolest things about backstage is seeing designers like Jonathan Simkhai and Christian Siriano rely on drugstore products like Maybelline, Kiss, and Tresemmé to create the dreamiest looks.

Need inspo? Scroll on for all the drugstore beauty products spotted on the runway this season.

Courtesy of KISS

Christian Siriano

To create this cool, psychedelic nail look, lead nail artist Gina Edwards used KISS Nail Artist Tool Kit. "Nail art is being used in a playful way, pulling bright colors from the collection’s palette to complement Siriano’s evening looks, day dresses and suiting," explains Edwards.

KISS Nail Artist Tool Kit $5

"The nails are versatile and can easily be worn day to night, casual or dressy and that is what I love. Nail art isn’t just for special occasions, it can be part of your everyday," says Edwards. Snag this kit to create similar nail looks. 

Courtesy of Maybelline

Jonathan Simkhai

At this season's Jonathan Simkhai show, lead makeup artist Erin Parsons wanted to use soft, natural skin shades to highlight areas of the face using cool taupe tones. 

Maybelline The Nudes Palette $7

She swept the taupe shade from this Maybelline palette over the entire top lid to bring out each model's natural skin tone. 

Courtesy of Tresemmé

Jonathan Simkhai

Jonathan Simkhai used a plethora of drugstore staples, including Tresemmé for hair. TRESemmé NYFW Stylist Odile Gilbert went bold with the hair this season. The inspiration for this look is "all about the women who unapologetically didn't “wake up like this,” says Gilbert. "We believe that when you put work into your hair it makes a confident statement to the world."

TRESemmé Keratin Smooth Heat Protect Spray $5

To achieve this look, Gilbert spritzed this heat protecting TRESemmé spray all over before using a curling iron to define each model's ringlets. 

TRESemmé Fresh Start Volumizing Dry Shampoo $5

To maintain the wild and free texture, Gilbert separated the hair into small sections and hand-combed the hair while spraying it with this dry shampoo.

Courtesy of Maybelline

Cushnie et Ochs

At Cusnie et Ochs, makeup artist Gato wanted to embrace late-night makeup. You know, the kind of makeup that remains after a wild night of fun, hence the clustered lashes. 

Maybelline Colossal Big Shot Mascara $9

He created these "next-day lashes" by applying a generous amount of this Maybelline mascara, wiggling from the root to the tip. Then, he gently pinched small sections of the lashes together with his hands. 

Courtesy of e.l.f

Christian Siriano

This season, Christian Siriano was inspired by a psychedelic garden, which prompted models to strut down the runway rocking bold and colorful shades.

"Christian’s collection is packed with color, so we’ve gone for a simple, petal pink lip, a fresh face and finish it off with a nod to the 60s, creating wispy lashes and loaded-up mascara,” says lead makeup artist Polly Osmond. 

Courtesy of Maybelline


This makeup look was an ode to the 1970s. Makeup artist Erin Parson kept most of the makeup simple, drawing attention to the eyes with bold, blended shades of violet and golden yellow.

Maybelline Fit Me Concealer $5

This concealer was applied to create a natural, airbrushed look. 

Maybelline Facestudio Master Fix Setting + Perfecting Loose Translucent Powder $10

Parson followed that up with this powder on top to smooth any blemishes.

Maybelline Brow Precise Micro-Pencil $7

The brows were cleaned and brushed up using this pencil.

Maybelline Great Lash Mascara $7

A bit of this classic mascara was swept on top of the lashes to give them a subtle sheen. 

Maybelline Facestudio Master Fairy Highlight Prism Pink Opaque $8

To nail this soft, watercolor effect, Parson paired golden yellow shade from this highlighter palette with moisturizer and patted it on the creases. She used a blush to blend it outward for a more natural look. 

Courtesy of Maybelline

Jason Wu

Lead makeup artist Yadim took a natural approach for this look. "Young, fresh, and as natural as possible while still elevating the girls to the most beautiful version of themselves," says Yadim. 

Maybelline The City Mini Palette $8

He captured the essence of the eyes by swiping the deep green shade from Maybelline City Mini Palette in Urban Jungle on the outer corners each eye. 

Courtesy of Maybelline


Monse was all about youthful radiance. The graphic eyeliner was the focal point of the look, but the glow was just as good. 

Maybelline Face Studio Master Strobing Liquid $7

To create a super-dewy "lit-from-within" look, makeup artist Grace Lee relied on this illuminating highlighter to strobe the entire face. 

Courtesy of Essie


The nails at Monse were a play on the classic varsity jacket. Lead nail artist Rita Renmark, created a simple stripe look complete with an "M" on each thumb using Essie polishes in Really Red ($9) and Blanc ($9). 

Courtesy of Maybelline

Brock Collection

Lead makeup artist Gucci Westman wanted to portray "dark romance" with a bronze smokey eye refined with the wine tones from Maybelline City Mini Palette in Chill Brunch Neutrals. 

Maybelline The City Mini Palette in Chill Brunch Neutrals $8

He patted and blended these shades all over the eye for a smudged, sophisticated look.

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