Move Over, Lob: The Swag Is the Next Big Hollywood Haircut

Once upon a time not too long ago, the long bob cut (and its catchy portmanteau) skyrocketed to popularity, appearing on celebrities like Kerry Washington, Lily Collins, Nicole Richie, and countless others seemingly overnight. But before it was the hottest cut of the year, it was cropping up in Hollywood hair salons under the radar like a 2010 ombre.

Being the trend-scouting beauty editors that we are, we wanted to know the next big Hollywood haircut before it became mainstream. To that end, we spoke to uber-cool celebrity stylist Sunnie Brook, who has transformed the tresses of modern influencers like Lana Del Rey, Chrissy Teigen and Dianna Agron, and got the scoop on the next iteration of the lob: otherwise known as the swag!

 Keep reading to find out what it means, and exactly how to style it based on your hair type!