This Japanese Mascara Sells Every Minute—and You've Never Heard of It

Photo: Imaxtree

One of the most exciting bits about my job is when an item lands on my desk that I've never heard of. Last week, I got the chance to try out a Japanese mascara that sells every minute, but I honestly had never seen the brand before. Good news: It worked like a total dream, coating my lashes and pushing them up, even before I'd had a go with the curlers. It's also incredibly affordable. Keep scrolling to discover the mascara and find out why it's so good.

Next up: These are the 17 best mascaras of all time.

This post was originally published on Byrdie UK.