This Facial Massage Technique Literally Changed the Shape of My Face

Updated 10/26/19

The best facial of my life involved no extractions. There were no lasers, no microdermabrasion machines, and no high-tech tools or showy face masks. And yet, when I emerged, I couldn't stop staring at my face. I looked like I'd just slept for a century and somehow had plumper cheeks, a more sculpted jawline, and an effortless glow like never before.

I would have gone back to get that facial every other week, but here's the catch: It was in Tokyo at the headquarters of Japanese cosmetics brand Koh Gen Do. I'm willing to commute for a facial, but Los Angeles to Japan is a little farther than I'm willing to go. Devastating.

Luckily, a few weeks after this life-changing facial massage, its inventor, Koh Gen Do's Senior Managing Director and Lead Facialist Megumi Setoguchi, came to L.A. and led a class on how to perform this facial massage on yourself. It is shockingly simple and takes just a few minutes, so you can easily incorporate it into your daily routine. Better yet, you don't even need to have the magical hands of an esthetician to see those lifted, contoured results—you can totally achieve them yourself. Keep reading to find out how.

Benefits of the Macro Beauty Massage

  • Promotes overall skin health
  • Reduces stiffness and muscle tension
  • Reduces inflammation in lymph nodes
  • Strengthens facial muscles

The star of the treatment was a specific facial massage technique where the esthetician used the palms of her hands to firmly sculpt and knead my facial muscles, like a deep-tissue body massage, so by the time I emerged, my face literally looked like a different shape—more lifted and more contoured. "I feel like I just had really good sex," I told a woman in the lobby who'd just gotten out of the same facial, and she heartily agreed.

Facial Massage
Amanda Montell

Facial massage can help with more conditions than we even realize, promoting skin health from the inside out. "Many women tend to concentrate on troubled skin areas, but usually, the causes of troubled skin are not apparent on the face surface," says Setoguchi. "The Macro Beauty Massage is a unique method that relaxes the stiffness of your head, neck, nerves, muscles, meridians, and lymph nodes, which will help support beautiful skin."

What to Expect

Facial Massage Technique

There are two main goals of the massage: to relax nerve tension and to drain excess fluid in the face that causes puffiness. You'll want to use the surface of your palm instead of the points of your fingertips for this massage. The Koh Gen Do technique asks you to massage 'deeply, slowly, and wide.' The only product you'll need to execute this facial is a creamy moisturizer, like Koh Gen Do's Macro Vintage Royal Massage Milk ($195), which has firming and plumping ingredients to supplement the benefits of the physical massage.

The first part of the technique is dedicated to reducing tension: Start by applying your moisturizer evenly all over the face, using the surface of your palm instead of the points of your fingertips. Now place a palm in between your eyebrows. With firm even pressure, massage in circular motions up towards your hairline. Next, take both palms to your temples and continue massaging with firm pressure in circular motions. You can adjust how long you do this according to your tension level, but 20 seconds or so usually does it for me.

Now's it time to de-puff by draining the excess fluid from your face. Using that same level of pressure, place your palms underneath the cheekbones, and massage backward toward the hairline. End by using the palms to cup the cheekbones and firmly pull upward for five seconds. Repeat these same steps from the jawline toward the sides of the face, ending by sweeping down the neck underneath your ears to drain the lymph. Feel free to repeat these motions five or six times.

Last, place the sides of your index fingers onto the nasolabial fold (aka the crease the connects the sides of your nose to the sides of your mouth) and sweep in one fluid motion toward the side of your face, ending by slowly sweeping your fingers from the jawline down your neck to drain the lymph. Follow the diagrams above if you need a visual or this video tutorial.

The Final Takeaway

How to Massage Your Face
Amanda Montell

By the time you're finished, you should notice a visible change in your face shape (I know I do! See above—lookin' pretty contoured, no?). Shop the products I personally use during my at-home facial massage below.

Macro Vintage Royal Massage Milk 140ml
Koh Gen Do Macro Vintage Royal Massage Milk $195
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Koh Gen Do's Massage Milk is packed with avocado protein, probiotics, amino acids, and gentle brightening acids, all of which work to make the skin look smoother, plumper, and brighter. It's super silky, fragrance-free, and has never made my combo skin break out.

Macro Vintage T3 Premium Oil
Koh Gen Do Macro Vintage T3 Premium Oil $150
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If my skin's feeling drier than normal, I like to add a couple drops of this oil to my massage milk. The non-greasy oil boasts ingredients like perilla seed oil, kukui nut oil, and cannabis sativa seed oil. These contain essential fatty acids and natural antioxidants, which restore the skin's moisture barrier and prevent dryness and fine lines.

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