You Can Now Create Your Own Customized Mascara Formula in a Matter of Minutes



Mascara is a love-it-or-leave-it makeup product. You either love the new lash-extending and volumizing cosmetic you recently bought, or you don't. In that case, you leave it at the bottom of your makeup bag and turn back to an old and reliable favorite. 

One British beauty brand wants to save you from this cycle of trial and error by designing a customized mascara formula that targets all of your specific lash concerns. How? It's simple. All you have to do is take an online quiz. They will formulate your unique mascara and send it right to your doorstep. 

The brand in question is Eyeko, the buzzy company that specializes in all things eyes. Whether it's mascara, eyeliner, shadow, or brow products, it has eyes covered. If the name sounds familiar to you, it's probably because of the association with It Brit Alexa Chung. She has partnered up with the brand in the past and swears by its products. Keep scrolling to see Eyeko's Customizable Mascara looks like IRL.

In the spirit of customizable beauty products, check out how this personalized shampoo and conditioner is made.