The Eyeshadow Palette You Should Buy, According to Your Eye Color

urban decay neutral eyeshadow palette


Eyeshadow palettes are both a blessing and a curse. On the one hand, they provide you with an array of shades to try, often for less than you'd spend buying shadows individually. On the other hand, it's inevitable that, out of the multitude of shades, you go for the same two or three every time, leaving the rest unused. Le sigh. So instead of buying our next eyeshadow palette based on "Ooh, look at all the pretty colors," we're trying a new strategy: purchasing based on enhancing our eye color. That way, we know all the shades will be flattering.

We spoke to Tiila Abbitt, founder of Aether Beauty, to see which eyeshadow shades will really make your eyes pop—and then put together this list of the most flattering eye shadow palettes for your eye color. We'd tell your bank account sorry, but, well, we're really not.

Learn all about your eye color's most flattering hues and shop the corresponding eye shadow palettes below.

Brown Eyes

"For brown eyes, any shade of blue or purple work well to make your eyes pop," Abbitt says. We completely agree but also think that warm-earthy tones compliment brown eyes. Think of earthy canyons, sunsets, and tropical beaches when choosing a pallet to suit this eye color.

Metropolis Eyeshadow Palette
Natasha Denona Metropolis Eyeshadow Palette $129

First off, Natasha Denona's eyeshadow palettes are known for containing some of the most pigmented and smooth shadows on the market, which is why they are at a higher price point. With this in mind, the Metropolis Palette has 28 shades that work to enhance brown eyes. You have everything you need from deep blues to warm browns in an array of finishes. You probably won't even need another palette after adding this to your collection.

Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette
It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette $42

At first glance, this palette may seem like it's all matte—but there's actually a pearl shade on the end that can transform each shade into a shimmer shadow. The shadows are also infused with anti-aging ingredients like green tea, peptides, and antioxidants. You can create a beautiful everyday eye look or amp it up with the darker shades for a smokey eye at night.

Born To Run
Urban Decay Born To Run Eyeshadow Palette $49

Urban Decay's eye shadow palettes never disappoint, so it's no surprise that their Born To Run palette is filled with super-pigmented, creamy powder shadows that apply like a dream. Brown-eyed girls will find plenty of shades to enhance their peepers.

Ultimate Multi-Finish Shadow Palette
NYX Cosmetics Ultimate Multi-Finish Shadow Palette in Sugar High $18

We love a more affordable palette, and when we saw this one from NYX, we knew it would be perfect for brown eyes. Rich, shimmery purples and creamy nudes make the perfect pairings in this multi-finish palette. We'd use this to create a plum smoky eye or a more toned-down look with a pop of coral along the lashline.

Blue Eyes

To really make blue eyes stand out, choose eyeshadows in golden, pink, and red tones, Abbitt says. That doesn't necessarily mean you need to go out and get yourself a bright red eyeshadow; it's more along the lines of choosing something with those warm pinky-red undertones. 

Rose Quartz Gemstone Palette
Aether Beauty Rose Quartz Crystal Gemstone Palette $58

Blue eye-popping shades abound in Aether Beauty's Rose Quartz Crystal Gemstone palette, which comes in zero-waste packaging. Seriously, there are no magnets or mirrors, and it's made of recycled paper—which means it's biodegradable. Do take note that the site instructs users on how to dismantle the palette as the elastic band is not recyclable and the pans must be recycled separately. The shadows themselves have a buttery, easy-to-blend consistency.

Luxury Eyeshadow Palette in Bella Sofia
Charlotte Tilbury Luxury Eyeshadow Palette in Bella Sofia $53

Recently renamed after her nieces, the Luxury Eyeshadow Palette in Bella Sofia is everything a blue-eyed makeup lover needs. It's a quad filled with pigmented golds, bronzes, and coppers. The colors were each carefully selected to work together to create a defined, beautiful eye look that can work for the day or be enhanced for a night out.

MTHRSHP Sublime Bronze Ambition Eyeshadow Palette
Pat McGrath Labs Mthrshp Sublime Bronze Ambition Eyeshadow Palette $65

Pat McGrath is revered in the industry, so it is no surprise that her cosmetics line has some of the best products on the market. The shadows in her Sublime Bronze Ambition Palette, blend for days and deliver the most beautiful color. The warm copper shades combined with gold will work for all eye colors, but look especially vibrant against blue eyes.

Paradise Enchanted Scented Eyeshadow Palette
L'Oréal Paris Paradise Enchanted Scented Eyeshadow Palette $15

You can go subtle or dramatic with this L'Oréal palette, and therein lies the beauty. It's got rosy-hued nudes, corals, and bronzes that really set off blue eyes. Not to mention it's another drugstore find that will make your wallet happy.

Green Eyes

Abbitt recommends shades of warm golden orange or purple to enhance green eyes. These shades sit opposite of green on the color wheel, making them the perfect contrast against green eyes. Try blending a touch of purple into your crease for a whisper of color that will have a big impact.

Eye Color Quad 04 Honeymoon 0.35 oz
Tom Ford Eye Color Quad in Honeymoon $88

Don't let the purples in Tom Ford's Eye Color Quad in Honeymoon intimidate you too much—they're quite wearable, especially when paired with the accompanying peachy shades. You can create a soft look or go for something with a little more drama, depending on your mood.

Obsessions Eyeshadow Palette - Precious Stones Collection Ruby 9 x 0.05 oz/ 1.3 g
Huda Beauty Obsessions Eyeshadow Palette Precious Stones Collection in Amethyst $27

When you want a bold, Instagram-level eye makeup look, turn to this Huda Beauty palette. The colors are incredibly pigmented and apply with ease (and without fallout). The compact size also makes it travel-friendly ensuring that your eyes make a statement wherever you go.

Venus III Pressed Powder Palette
Lime Crime Venus III Pressed Powder Palette $38

Another palette that will make people stop and stare is this one from Lime Crime. It's filled with brown and neutral shades you'll wear all the time, plus the pops of purples that'll really make your green eyes look like whoa. The colors apply and blend beautifully to the eye like something Venus herself would have created.

Soda Pop Eyeshadow Palette
Maybelline New York Soda Pop Eyeshadow Palette $14

It's surprisingly easy to wear the bold, green eye-enhancing colors in this Maybelline palette when you pair them with the toned-down neutrals. A range of shimmer and matte finishes makes it even more versatile. Expect to be runway ready in minutes as these are another set of shadows that, upon application, instantly bring attention to your eyes.

Next up: 13 primers that are better than FaceTune.

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