This New Luxury Line for Women of Color Has the Night Balm of My Dreams

When talking about black-owned beauty brands, more often than not you hear the words "indie," "small batches," and "affordable." Although there's nothing negative about those words, the question lies in why the terms "luxury," "prestige," and "high-end" are rarely a part of the discussion when it comes to beauty for women of color. UK-based luxury skincare line Epara is here to start the conversation. Thoughtfully formulated with African botanical ingredients, this gorgeously packaged line is what I call prestigious products on purpose, made for women of color, by women of color. It's #FUBU (for us, by us) at its finest.