A lot goes into making a blockbuster movie. There’s the choosing the lead actors part, or the filming in remote, far-off locales part… and then there’s the press junket part. Perhaps the second-most important factor in a film’s success other than, you know, the actual movie itself, press tours allow the actors to 1) create buzz for the movie and give a ton of interviews in a short period of time and 2) make everyone want to watch the movie because of how damned good they look. With the latter in mind, we caught up with mane master and Dove celebrity stylist Mark Townsend—he’s responsible for the Olsens’ famous perfectly imperfect naked hair, as well as mind-boggling updos for the likes of Rachel McAdams and Elizabeth Banks—and asked him to share his Tokyo press tour diary. The movie in question? Avengers: Age of Ultron. The well-tressed actress he beautified? None other than the talented Elizabeth Olsen, a budding beauty icon in her own right. From mouthwatering sushi to intricate buns, keep scrolling to see what it’s like to spend 48 hours in Tokyo on a whirlwind press tour!
"My favorite traveling companion is the T3 Featherweight Compact Dryer ($150). It has universal voltage, so it works anywhere—it just needs a plug adapter for whichever country you are in!"
"Even on a packed day of press interviews, you have to stop and smell the peonies!"
"Fans in Tokyo are so nice and polite! They lined up for pics and autographs with Lizzie."
"Best. Sushi. Ever. Arita in Tokyo Midtown was a mind-blowing and delicious experience with a view of Mount Fuji."
"Had to get a pic of the crazy-gorgeous Dior jewelry Lizzie wore for the Avengers: Age of Ultron premiere."
"This is all I needed for Lizzie's french twist with a twist-up 'do for the premiere. I'm beyond obsessed with these YS Park gold hairpins, so I stocked up on them while in Tokyo!"
"My in-flight necessities that go EVERYWHERE with me!"
Pictured: Marvis Toothpaste ($6), Chanel Hydra Beauty Nourishing Lip Care ($50), Tatcha Moisture Rich Silk Cream ($33), Qtica Cuticle Repair Balm ($16), Lucas’ Papaw Ointment ($11), Ponaris Nasal Emollient ($14), The Honest Company Hand Sanitizer Spray ($4).
"A classic hairstyle with a bit of a modern touch!"
"Another angle. And how amazing are those pajamas??"
"I had to snap a pic of makeup artist Yoshi T's eyelash kit for all my glam friends in the U.S. Japan has the best lashes I've ever seen!"
"Red carpet with my lady. You wouldn't believe how nice and polite all the press, photographers, and fans are in Tokyo. Nothing like the noise and craziness of an L.A. premiere!"
"Every meal in Tokyo is such a display of pride and presentation. And it tastes amazing!"
"A pic I snapped with Lizzie on the red carpet looking so beautiful. Kate Young is such an amazing stylist; this might be my all-time favorite look with Lizzie."
"A quick trip around the mall while Lizzie does TV interviews."
"While sitting next to this lady at dinner, I couldn't stop staring at the Dior jewelry… So she posed for me!"
"I love that Lizzie loves a good half-up moment! And those gold pins I got in Tokyo are so perfect!"
"One last Polaroid of the leading lady."
Want more hair tips from Townsend? Click here to see how he creates the Olsen twins’ signature lived-in waves!