e.l.f. Just Turned a TikTok Challenge Into a Beauty Reality Show

elf tiktok challenge


On August 14, e.l.f. Cosmetics launched a search for contestants to be a part of the first-ever TikTok reality show. Yes, really. Here's the gist: Three lucky TikTokers will land the ultimate opportunity to kickstart their career in the digital space. The three winners will get the ultimate brand deal—a $5000 sponsorship to appear on e.l.f.'s TikTok channel @elfyeah, plus they'll receive a year's worth of e.l.f. products for free. Which, you know, is incentive enough for us. Add on a career opportunity and we're officially excited. Below, find out everything you need to know to enter (and hopefully win).

The "Eyes. Lips. Famous" competition kicked off with an invitation for TikTokers to enter the contest by creating a video showing why they deserve the win—and there’s still time to enter. Three judges, Avani Gregg (@avani), Madi Monroe (@madi), and Seth O'Brien (@sethobrien) will be looking for unique contestants showing off their makeup skills, love for e.l.f. products, and passion for authentic self-expression through beauty.

After the winners are announced on August 27, they'll join a virtual beauty camp hosted by the judges, which will focus on honing the winners' skills through various challenges and hands-on coaching. The show will air on e.l.f.'s TikTok channel @elfyeah in September, and, during the month-long show, the entire TikTok community will be encouraged to follow along and participate. Sounds fun, no?

Here’s what you need to remember to enter on TikTok:

“Celebrating the unique beauty of every eye, lip, and face is fundamental to our DNA. It’s in our name and inspires us as a company. We are committed to creating a culture where all individuals are encouraged to express their truest selves and empowered to succeed,” says Kory Marchisotto, the CMO of e.l.f. Beauty. “With Eyes. Lips. Famous. our intention is to rise up others by elevating and amplifying the voices of our community."

Head to TikTok NOW to enter. Contest ends August 20, 2020. Open to US and UK residents only. Must be 13+ to enter.

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