Edward Yeung

• Edward(they/them) is a non-binary Hongkongese American creative director and entrepreneur. Edward and their work have been awarded by the Clios, Webbys, Shortys, and many more. They most recently were awarded with being a part of the Young Guns 18 class as well as listed by Working Not Working and AdAge's as one of the 25 Most Inspiring Creatives in 2021.
• Edward is the CCO and co-founder of Crushed Tonic, ingestible wellness and K-beauty drink brand. Crushed Tonic has been sold in retailers like Sephora, KITH, and JetBlue and has been featured in publications Byrdie, Allure, Hypebae, WWD, and more.
• Additionally, Edward is currently an Associate Creative Director at Spotify, where they've created buzzworthy campaigns for the brand and artists such as Billie Eilish, Doja Cat, BLACKPINK, and Maluma.

Experience

Edward(they/them), is a creative multi-hyphenate and entrepreneur who specializes in conceptualizing and creating visual and storytelling expressions spanning creative direction, branding, copywriting, editorial, campaign, and photography styling. They started contributing to Byrdie in 2021. Throughout their career, Edward has strived to always challenge gender norms and leverage their queer Asian point of view throughout all of their work.

In addition to co-founding Crushed Tonic and working as an Associate Creative Director at Spotify, Edward is part of the leadership team and oversees all creative direction at Hate Is A Virus, a nonprofit community of mobilizers and amplifiers to dismantle racism and hate.

Education

Edward graduated from the School of Visual Arts with a BFA in Design and Advertising.

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