The wonders of dry shampoo are certainly not new—not by a long shot—and while I've been using the grease-busting, root-lifting product for years, I'd never known of its virtues, at least not in full. That is until Mark Townsend, the hairstylist behind Ashley and Mary-Kate Olsen's looks for over 15 years, took a can of Dove's best-selling Refresh + Care Volume & Fullness Dry Shampoo ($6) to my thin strands.
The styling started out like any other. Townsend's lovely assistant washed my hair, massaging my scalp like a true angel while I relaxed at the sink. Townsend used a detangling spray as he brushed out my wet curls as the formula keeps the cuticle closed and really works well pre-blow-dry. He followed up with Dove Style + Care Curls Defining Mousse ($5). "It has moisturizers in there, so it really is more like a very airy lotion," he told me. "I put it in damp hair before styling."
Townsend began to dry my hair with a Dyson Supersonic Hair Dryer ($399), known for its speed and ability to prevent heat damage. He curled it, using two different irons to make sure each piece looked slightly different, offering a more natural, Olsen-esque effect. Then came the pièce de résistance, the dry shampoo. But he didn't just apply it to the underside of my roots like I'd seen before (and done myself about a million times). Instead, he used a volumizing and texturizing formula and sprayed it lightly all over my entire head.
"I do it to make clean hair look dirty," he told me with a laugh. Townsend then gave each curl a little shake and then sprayed a little more, focusing on my mid-lengths and ends as well as my roots. This allows the product to work into your hair like a texturizing spray would, but with a bit more grit. For this style, a laid-back blowout, it creates that ever-evasive piece-y look that I can't ever seem to pull off on my own. Turns out, I was using the wrong products.
When I woke up the next morning, I added a bit more of the product throughout my hair to give my slept-on locks a bit more oomph, and it worked. Right there, in my dimly lit bathroom, was the same blowout I had been working with the day before, fresh from the salon. And you know what? I think Ashley and Mary-Kate would be proud.
Below, find a few more dry shampoo favorites from the editors here at Byrdie. Each one is volumizing, texturizing, and oh so lovely.