To say we love to save money is an understatement—it's more like a passion of ours. Sure, we're happy to splurge on the necessities that have proven their effectiveness (the SkinCeuticals serums and La Prairie moisturizers of the world), but there's no better feeling than the adrenaline rush of finding a product that not only works but also costs next to nothing. Such is the case with the below launches. They're available at your local drugstore, they've been recommended by experts and editors alike, and they just launched to the public.
Below, find a list of the most exciting, most effective, and least expensive drugstore products that have launched in May. Even if you buy the whole lot, you won't feel guilty come morning.
I very rarely gush over a new mascara (I've been loyal to Guerlain La Petite Robe Noire Black Lashdress Mascara, $28, for years now) and find every new product I try gets smudgy, flaky, or clumpy. Not so with Nyx's new offering, a buildable formula with a tapered brush for volumizing and lengthening even the tiniest baby hairs.
If you want a glowy, easy-to-apply faux tan but aren't entirely into self-tanner mousses and sprays, try this. It's a lightweight milk designed to gradually deliver even, natural-looking color while also nourishing and softening your skin.
The name of this product intrigued me from the get-go. Essentially, it has all the necessary buzzwords to entice: coconut oil (check), extra strength (check), miracle (check), and refresh (check). See what I mean? And, it works. Scented like vacation and infused with vanilla bean and coconut oil, this dry shampoo is no joke. It revives greasy hair, absorbs excess oil, and keeps your hair soft and silk (rather than powdery) all day.
I'm a huge fan of anything time-tested and truly effective, like Nivea's deeply moisturizing lotions. So, when the brand launched an oil-infused line, I had to try it. The vanilla and almond oil options smell faintly sweet but indulgent and provide 24 hours of moisture.
Physician Formula's newest foundation is long-wearing, buildable, and breathable, providing lightweight, medium to full coverage with a satin finish. It's blended with hyaluronic acid; vitamins A, C, and E; as well as Chinese wu-zhu-yu extract for brightening and hydrating, and it evens your skin as you wear it.
Covergirl's new TrueBlend formula, a matte, medium-coverage offering, is now available in an expansive range of 40 shades. Previously, the line only offered 21. So, now it'll be much easier to find your perfect skin tone match and fall in love with one of the most iconic drugstore foundation formulas to date.
Just like any other scrub, Dove's new body exfoliator removes dull, dry skin from your surface, revealing silky, bright, and smooth skin underneath. The difference, though, is this polish allows for the velvety fragrance of crushed macadamia and rice milk to fill your shower as you apply the nourishing whipped formula to your skin. It's exfoliating, moisturizing, and softening—so yes, it's worth a try.
Every one of Love Beauty and Plant's bottles is made from 100% recycled materials and recyclable. Inside, this bodywash is one of my favorites from the brand. It's made from French lavender (ethically sourced) and coconut and argan oils to soothe, relax, nourish, and hydrate your body—morning or night. Plus, it's vegan and cruelty-free.
This precise bikini trimmer allows for an incredibly easy grooming experience—because we all know how harrowing it can be to maneuver a razor around your bikini line. While your pubic hair is your business (groom, don't groom, whatever), Gillette has made it so easy if you're working on the former.
I'm saving my absolute favorite for last: Maybelline's new highlighter. I'd have to say I'm somewhat of a highlighter fanatic, dusting and blending my face with every luminizing product on the market. This powder drenches your skin in a "melted metallic finish" (it's as amazing as it sounds) courtesy of Maybelline's pearl pigments' chrome effect.