Are drugstore products for curly hair good?

Drugstore products can perform just as well—and in some cases, better than—their salon-priced counterparts. Just as you would with any product, pay attention to the ingredients to make sure everything plays well with your curly hair.

Can I sample the textures of drugstore products before buying them?

While some drugstores offer a tester for customers to try, this isn’t always the case. So read up on reviews beforehand to get a better idea if the formula will be a match for you.

The 12 Best Drugstore Products for Curly Hair in 2022

We independently research, test, review, and recommend the best products—learn more about our process. If you buy something through our links, we may earn a commission.

If you have naturally curly hair, chances are you've struggled to find an ideal styling product—one that takes the needs of your specific texture into consideration. It's so frustrating to buy a new mousse, conditioner, or spray only to realize it doesn't work after a few uses. Right? Right. Luckily, we've done the research for you and tapped celebrity hairstylist Nigella Miller to round up the products that actually work.

Below, find the best drugstore products for curly hair.

Our Top Picks

Best Overall:

DevaCurl SuperCream Coconut Curl Styler at IHerb

Best Budget:

Marc Anthony Strictly Curls Curl Cream at Riteaid.com

Best for Thick Hair:

SheaMoisture Coconut & Hibiscus Curl Enhancing Smoothie at Amazon

Best for Fine Hair:

Redken Curvaceous Ringlet at Ulta

Best for Waves:

Kristin Ess Shine Beach Wave Spray at Ulta

Best for Kinks and Coils:

Miss Jessie’s Coily Custard at Target

Best Conditioning:

Mielle Organics White Peony Leave-In Conditioner at Sallybeauty.com

Best Gel:

Pattern Curl Gel at Ulta

Best Mousse:

Paul Mitchell Flexible Style Sculpting Foam at Ulta

Best for Frizz:

OGX Frizz-Defying Curl Styling Milk at Amazon

In This Article

Our Picks
Final Verdict
What to Look for

Courtesy of Sephora

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What We Like

Boosts elasticity
Strengthens the curls
Touchable hold

What We Don't Like

Greasy

Enriched with the magical powers of coconut oil, DevaCurl's SuperCream Coconut Curl Styler volumizes while it protects and retains moisture in your hair like no other. You can count on this multitasking cream to smooth, shape, and define your curls while taming frizz and adding shine.

Key Ingredients: Corn starch, jojoba oil | Hair Type: Curly, Wavy, Kinky | Size: 5.1 oz. | Cruelty-Free: Yes | Byrdie Clean: No

Courtesy of Rite Aid

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What We Like

High definition
All-day moisture
Intensely rich

What We Don't Like

Contains alcohol

While there are plenty of affordable finds at the drugstore, Miller is a huge fan of this frizz-fighting curl cream from Marc Anthony that costs well under ten bucks. “I love this product because it controls my frizz on hot and humid days, it has a nice hold and very little goes a long way, and it’s packed with a silk protein and vitamin E,” she says. “This curl define lotion actually works.”

Key Ingredients: Shea butter, avocado oil, vitamin E | Hair Type: Coarse, Frizzy | Size: 6.0 oz. | Cruelty-Free: Yes | Byrdie Clean: Yes

SheaMoisture Coconut Hibiscus Curl Enhancing Smoothie

Courtesy of Ulta

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What We Like

Nutrient-rich vegetable butters
Provides curl control
Nice smell

What We Don't Like

Feels heavy to some

Made with natural and certified organic ingredients, including coconut oil, silk proteins, and neem oil, SheaMoisture's cult-favorite is great for thick, curly hair in need of serious conditioning. “I’ve tried this product and I just love it,” says Miller. “This curl enhancer is great for a wash and go that needs more of a defined curl pattern. It can also be used in a twist out to apply more moisture to a double strand twist.” Bonus? According to Miller, it also smells amazing.

Key Ingredients: Shea butter, coconut oil | Hair Type: Thick, Curly | Size: 12.0 oz. | Cruelty-Free: Yes | Byrdie Clean: No

Redken Curvaceous Ringlet Hair Treatment Lotion

Courtesy of Ulta

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What We Like

Has a UV filter
Made with a curl memory complex
Controls frizz

What We Don't Like

Sticky

For those with finer curls, this lightweight cream is for you. It's the perfect primer for creating your own cocktail of styling products—this one as the base and then layering others on top.

Key Ingredients: Moringa oil, sugar crystals | Hair Type: Curly, Fine | Size: 6.0 oz. | Cruelty-Free: No | Byrdie Clean: Yes

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What We Like

Fights split ends
Smells divine
Shine enhancing

What We Don't Like

May make some hair frizzy

This spray from Kristin Ess creates gorgeous beach waves that are silky soft—never crunchy. Rather than using it on wet hair like typical wave sprays, it’s meant to be spritzed onto dry waves (whether natural or heat styled) to create soft separation and definition. While she’s never tried it personally, Miller says this would be a great product for creating shiny, frizz-free waves. “When styling your hair in this particular style, you want a light shine and a formula that doesn’t weigh your hair down,” she says. “This adds that final touch of lightweight moisture that controls frizz and annoying flyaways.”

Scent: Floral Beach | Size: 6.7 oz. | Cruelty-Free: Yes | Byrdie Clean: Yes

Courtesy of Target

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What We Like

Strong hold
Fights curl shrinkage
Humidity-resistant

What We Don't Like

Feels dry to some

For those working with tighter coils or a natural texture, this curl custard from Miss Jessie’s checks all the boxes. Not only does it define your curls, but it moisturizes them with an emollient-rich blend of agave and coconut oil while enhancing shine, and reducing frizz. Plus, it helps to fight curl shrinkage and keeps your scalp hydrated and flake-free.

Key Ingredients: Agave, coconut oil | Hair Type: Kinky | Size: 8.5 oz. | Cruelty-Free: Yes | Byrdie Clean: Yes

White Peony Leave In Conditioner

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What We Like

Good for natural and transitioning hair
Ultra-moisturizing
Doesn't leave residue

What We Don't Like

Smells unpleasant to some

When parched curls crave hydration, look no further than this leave-in from Mielle Organics. Fueled by natural ingredients that improves hair, it smooths away frizz and flyaways while sealing moisture into each strand. The easy-to-apply spray is light enough to be used on a daily and won’t weigh your hair down. “It’s great for dry hair that needs light styling and prep and is perfect for applying moisture right out of the shower,” says Miller. “It’s also great as a curl refresher if you feel like your curls are lacking mixture throughout the day.”

Hair Type: All | Size: 8.0 oz. | Cruelty-Free: Yes | Byrdie Clean: Yes

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What We Like

Clean, floral fragrance
Creates a springy effect
Nourishing formula

What We Don't Like

Not much frizz control

When curls, coils, and tighter textures need a bit of definition, you can trust this gel from Pattern to leave them bouncy and springy sans any crunch. Formulated with a nourishing blend of aloe vera, coconut oil, and cacay oil, you can expect a flexible finish that’s oh so soft and touchable.

Key Ingredients: Aloe vera, coconut oil, cacay oil | Hair Type: Kinky, Coily, Curly | Size: 9.8 oz. | Cruelty-Free: Yes | Byrdie Clean: No

Paul Mitchell Flexible Style Sculpting Foam

Courtesy of Walmart

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What We Like

Creamy coconut scent
Flexible
Balances moisture

What We Don't Like

Dispenser works a bit clunky

For a combination of both styling and conditioning, Paul Mitchell's flexible foam works to control frizz and flyaways while adding moisture. It's never crunchy, and it leaves your curls super shiny.

OGX Coconut Curls Frizz-Defying Curl Styling Milk

Courtesy of Amazon

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What We Like

Creates bounce
Tackles frizz
Made with exotic ingredients

What We Don't Like

Pump could be more durable

This blend of coconut oil, sweet honey, and citrus oil nourishes and protects your hair while boosting the definition of each curl, all while fighting frizz like a pro. Plus, it smells like vacation.

Key Ingredients: Citrus oil, coconut oil, honey | Hair Type: Curly | Size: 6.0 oz. | Cruelty-Free: No | Byrdie Clean: Yes

Courtesy of Ulta

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What We Like

Smooths cuticle
Combined with thermal and environmental protectants
Easy to use

What We Don't Like

Feels heavy to some

Unmatched in its ability to protect your hair from heat styling and other environmental factors, you can trust this product will keep working even in the most humid of temperatures. Run it through damp hair to enhance texture and define anything from soft waves to bouncy coils.

Not Your Mother's Naturals Tahitian Gardenia Flower & Mango Butter Curl Defining Detangler

Courtesy of Walmart

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What We Like

Luscious appeal
Detangler and curl enhancer in one
Soothing

What We Don't Like

Greasy to some

For that ever-coveted bounce, opt for this detangling product, which soothes and softens to enhance the shape of your natural curl. It's formulated with frizz-fighting mango butter, which restores elasticity and creates shine. It also provides a natural (and silicone-free) slip, making combing through knots a breeze.

Key Ingredients: Tahitian gardenia flower, mango butter | Hair Type: Curly | Size: 8.0 oz. | Cruelty-Free: Yes | Byrdie Clean: No

Final Verdict

When it comes to the overall best curl products you can snag at the drugstore, our top choice would have to be the DevaCurl SuperCream Coconut Curl Styler. It does it all, imparting moisture and a shine to curls while smoothing, de-frizzing, volumizing, and defining. We’re also loving the Mielle Organics Leave-In Conditioner White Peony for its ability to hydrate parched curls without weighing them down. It smooths away frizz and flyaways like a pro while locking in much-needed moisture. And finally, for the gel-lovers who don’t love the crunchy feel that sometimes comes with them is the Pattern Curl Gel. It defines curls, coils, and tighter textures while leaving them soft, bouncy, and touchable.

What to Look for in a Curl Product

Hydrating Ingredients

Because curls need more moisture and are more prone to damage than their straighter counterparts, the first thing Miller recommends looking for in a curl product is hydrating ingredients. You'll want to choose formulas that'll nourish and condition your curls in addition to defining and styling them. However, it’s also important to consider how heavy the formula is and how it'll work with your specific texture and needs. If you have finer curls and waves, you won’t want a product that will weigh them down or leave them greasy. And while thicker, tighter curls tend to need the most hydration, you’ll still want a formula that leaves them bouncy and defined.

A Soft Finish

Some products, particularly gels and mousses, are notorious for leaving behind a stiff finish that’s reminiscent of the crunchy curls and waves of the early aughts. Since we imagine that’s not what you’ll want out of a curl product, look for formulas that promise to impart a soft, touchable finish that’ll leave curls shiny and natural, not crispy and stiff.

Natural Formulas

As you likely already know, there are a number of potentially harmful and irritating ingredients that hide in some of our beauty products, hair care included. That’s why Miller recommends looking for products that are mindfully formulated with clean, natural, or organic ingredients. “I try to limit my use of products that contain harmful chemicals that affect Black women and try to be mindful of reading the label and understanding what I’m using on my hair and skin,” she says.

Brands by Founders Who Know Curls

When choosing between hair care brands to shop from, Miller suggests first looking at who the brands are owned by. Much like your hair stylist, it’s important that a brand truly understands curls and knows what different textures need out of a product. For Miller, she prefers to use products from Black-owned brands because they know exactly what works for natural textures. Products from hair stylist-founded brands who often work with curly textures are also great option.

FAQ

Are drugstore products for curly hair good?

Drugstore products can perform just as well—and in some cases, better than—their salon-priced counterparts. Just as you would with any product, pay attention to the ingredients to make sure everything plays well with your curly hair.
Can I sample the textures of drugstore products before buying them?

While some drugstores offer a tester for customers to try, this isn’t always the case. So read up on reviews beforehand to get a better idea if the formula will be a match for you.

Meet the Expert

Nigella Miller is a celebrity hairstylist and natural hair and grooming expert who has worked with the likes of Jhene Aiko and Chloe and Halle. She’s the founder of Nigella Hair Studio in Brooklyn, New York, where she is a barber, braider, and dry cutter. You can find her work in numerous fashion editorials and her expert advice across multiple beauty publications.

The Best Products for Curly Hair to Thrive