The fact that we can discover and purchase a life-changing beauty product at the same place we pick up toilet paper and tampons is both ridiculous and amazing—and it’s not something we take for granted. Nowadays, we treat each trip to the drugstore with the same expectation and excitement we reserve for visits to beauty megastores like Sephora and Ulta, mostly because the quality of drugstore beauty products has gotten so good over the past few years (looking at you, Maybelline Strobing Stick, $8). Though we’ll give every drugstore product a fair chance, some have risen above the rest, to the point of cult status—yes, luxe products, you should watch your back. In times like these, we turn to Pinterest, where we can easily see which products get pinned and loved over and over and over…
With that in mind, we asked Pinterest in-house stylist and user researcher Larkin Brown to share the most popular drugstore makeup gems floating around in the Pinterest-sphere. From a highlighter that’s just begging to be Instagrammed to a liquid lipstick that gives Kylie’s version a run for its money, keep scrolling to see the nine most loved makeup products on Pinterest and Brown’s insight into why women can’t stop pinning them!
#1 Drugstore Foundation: L’Oréal Paris Infallible Matte Foundation ($11)
“This foundation is perfect for those with combination or oily skin who want to go shine-free this summer. It’s got a lightweight feel and medium coverage that will last all day (even on those humid days).”
#1 Drugstore Concealer: Maybelline Instant Age Rewind Eraser Dark Circle Concealer ($7)
“This lightweight formula is perfect for under-eye brightening and camouflaging any under-eye darkness. Just make sure to moisturize under your eyes first so it goes on smoothly.”
#1 Drugstore Bronzer: NYC Smooth Skin Bronzing Powder ($4)
“This bronzer is known for blending easily and for its subtle warmth. Apply it where the sun naturally grazes your face, like the tops of your cheeks and the bridge of your nose.”
#1 Drugstore Highlighter: E.l.f. Cosmetics Baked Highlighter ($3)
“This highlighter provides a beautiful sheen without any glitter. The Moonlight Pearl shade currently reigns supreme on Pinterest, but Blush Gems is a close second—and widely considered an excellent dupe for MAC’s popular Mineralize Skinfinish Soft and Gentle.”
#1 Drugstore Brow Gel: Nyx Eyebrow Gel ($7)
“A little bit goes a long way with this highly pigmented, long-wear eyebrow filler. Apply with an angled brush (and a light hand!), and have a spoolie handy to blend any sparse areas.”
#1 Drugstore Eye Shadow Palette: E.l.f. Cosmetics Need It Nude Eyeshadow Palette ($10)
“This palette has a mix of mid and deep browns with some dashes of golds and pinks. The mix of matte and shimmery pigments is great for everyday looks—and rivals some pricier palettes.”
#1 Drugstore Eyeliner: Rimmel Kohl Kajal Waterproof Eye Liner ($4)
“This eyeliner glides on easily, stays put all day, and comes in a range of colors. The most notable shade, Nude, is perfect for your waterline when you want an extra pop.”
#1 Drugstore Mascara: L’Oréal Paris Voluminous Original Mascara ($6)
“A darling of the beauty industry, this mascara continues to be a favorite of those looking for length and volume. Use two coats max (that’s all you’ll need) to avoid any clumping.”
#1 Drugstore Liquid Lipstick: Nyx Liquid Suede Lipstick ($7)
“This matte liquid lipstick is lightweight and comfortable, even for dry lips. Its vibrant colors are highly pigmented, but they do lack some staying power, so you may need to reapply throughout the day.”
Click here to see the most inspiring beauty images on Pinterest, according to Byrdie readers.
This story was originally published on August 31, 2016, and has been updated.