The Best Drugstore Launches of 2019 (So Far)

Don't get us wrong: we love a luxe face cream and ostensibly expensive lipstick just as much as the next beauty lover. Something about the sheer grandiosity is intriguing. But place us in the middle of a drugstore beauty aisle, and we'll experience just as much bliss, if not more knowing how much coin we're saving. And considering how much the drugstore beauty market has improved in the past few years, we're getting even more bang for our buck. Mass chain leaders like CVS and Target have added once-niche market Korean skincare to its beauty repertoire, and the seemingly never-ending Rolodex of brands across the board makes for a bountiful haul each time we shop. 

So far in 2019, we've found the drugstore offerings to be particularly lustworthy. From an innovative root-touchup system to a purple detox mask practically made for Instagram, keep scrolling for our top picks.