Could This Be the Most Impressive Raft of Drugstore Beauty Launches Yet?

Updated 04/19/18
drugstore beauty launches 2018: Barry M Ready Set Smooth Banana Powder
ASOS

It's no new news that the drugstore beauty world is killing it right now. Yes, there will always be those products we choose to invest a little more money in and those pricier items we're not quite ready to part with, but I'm sure all my beauty editor peers would agree that if we had to live a life using only drugstore products, it wouldn't be (and we wouldn't look) half bad.

It's all down to the democratisation of beauty. Thanks to social media, we have more access to peer-to-peer reviews, so high-street brands know better than ever that a half-hearted formula just isn't going to fly with the army of savvy sceptics known as consumers. So they've upped their game. Drugstore beauty brands have started to funnel more and more time and money into producing formulas of the highest quality whilst still keeping the price tag as low as possible. And our makeup bags and bathroom shelves have never worked harder as a result.

Of course, we shouldn't get carried away. Like both ends of the luxury spectrum, there still are duds that are best avoided. We've weeded these false economies out to bring you this—our definitive list of 2018's most impressive drugstore beauty launches. Make wise choices with these and you'll have more to spend on that pricey serum you've been eyeing.

best drugstore beauty launches 2018: INCredible You Glow Girl Iridescent Jelly in Cosmic Blur
INC.redible You Glow Girl Iridescent Jelly in Cosmic Blur $10
Shop

INC.redible's syrupy highlighter lends cheekbones an incredible sheen without too much shimmer.

drugstore beauty launches 2018: Revolution Conceal & Define Concealer
Revolution Conceal & Define Concealer $4
Shop

There's a good reason that the internet is still going crazy for Revolution's heavy-duty concealer—it deletes dark circles as though they never existed in the first place.

drugstore beauty launches 2018: TRESemmé Biotin+ Repair 7 Shampoo
Tresemmé Biotin+ Repair 7 Shampoo $5 $3
Shop

The blend of molecules inside Tresemmé's new shampoo is akin to the kind of technology you'd expect in a trichologist's office. They travel deep within the hair shaft to scaffold the structure of each strand, ensuring that even after a heavy-handed tonging session or years of colouring, breakage is at a minimum.

drugstore beauty launches 2018: Revlon Photoready Color Correcting Pen
Revlon Photoready Color Correcting Pen $9
Shop

Perhaps the easiest form of colour-correcting around, Revlon's pen brushes on lilac-toned pigments to perk up even the most tired of complexions.

drugstore beauty launches 2018: No7 Laboratories Line Correcting Booster Serum
No7 Laboratories Line Correcting Booster Serum $38
Shop

Last week saw the launch of No7's new brand (No7 Laboratories) and the first of its targetted skin solutions: the Line Correcting Booster Serum. We've gone into depth on this product's magic over here, but in short, it contains a potent concoction of peptides that replaces the elasticity and volume skin loses over time.

drugstore beauty launches 2018: L'Oreal Paris Smooth Sugar Clear Kiwi Face And Lip Scrub
L'Oreal Paris Smooth Sugar Clear Kiwi Face and Lip Scrub $10
Shop

With not a microbead in sight, L'Oreal's new mask contains a blend of three sugars to buff away the top layer of dead skin cells and lemongrass essential oil to whip away excess sebum and underlying bacteria.

drugstore beauty launches 2018: Sleek MakeUP Copperplate Highlighting Palette
Sleek MakeUP Copperplate Highlighting Palette $10
Shop

You know that glow you get at the end of a beach holiday when skin has restored its Vitamin D supplies and you've treated it to a week without makeup? Well, this is that glow in a palette.

drugstore beauty launches 2018: Charles Worthington ColourPlex Toning Blue Shampoo
Charles Worthington ColourPlex Toning Blue Shampoo $8 $5
Shop

Violet and silver toning shampoos have saved blondes from going brassy for years, and now Charles Worthington's blue shampoo is here to cool down overly warm brunette tones. It's the perfect remedy if you went just a tad too red in your last colouring session.

drugstore beauty launches 2018: Neutrogena Visibly Clear Light Therapy Targeted Acne Spot Treatment
Neutrogena Visibly Clear Light Therapy Targeted Acne Spot Treatment $30 $20
Shop

We all became quickly obsessed with Neutrogena's Visibly Clear Light Therapy Mask (£40) when it launched last year and understandably so—it was the first time that LED devices were available to the public and at such an affordable price point too. Now, its new pen will speak to those among us who get that odd annoying spot, as it allows for super-precise application. You can nip that blighter in the bud before anyone even notices.

drugstore beauty launches 2018: Barry M Ready Set Smooth Loose Banana Powder
Barry M Ready Set Smooth Loose Banana Powder $6
Shop

Translucent powder is brilliant at setting makeup without altering the colour of your base, but Barry M's yellow-tinted version will help tone down redness in rosacea-prone skin too.

drugstore beauty launches 2018: L'Oreal Paris Paradise Mascara
L'Oreal Paris Paradise Mascara $10
Shop

If it's big, fluffy and volumised lashes you're after, drugstore mascaras cover every single base. Especially this new one from L'Oreal Paris with its chunky brush to help coat each and every hair.

drugstore beauty launches 2018: MASQD The Foundation Brush
Masqd The Foundation Brush $9
Shop

Makeup brushes needn't cost a small fortune, especially when brands such as Masq are coming to the fore. Its foundation brush has some of the smoothest bristles to ever grace our faces, and the tapered handles make it super comfortable to use.

We're constantly chatting all things drugstore beauty over in our dedicated beauty group The British Beauty Line, and we'd love for you to join in. Just request to join and be prepared to enter a world of incredible beauty advice.

Related Stories