There are so many people out there who swear by the hair-saving graces of Olaplex. So, we found it perplexing that not all hairstylists are fans. (Seriously, we even received some eye rolls when talking to some of them.) Is it the cost? The time commitment? We asked an expert to shed some light on the disconnect between what we’ve been reading and hearing.
But first, for the uninitiated, what exactly is Olaplex? It's a three-step treatment that repairs broken bonds in the hair caused by heat, chemical, or mechanical damage. It's particularly popular for restoring bleach-processed hair. Olaplex results in shinier, stronger locks, and the rave reviews don't lie. Note: You need a salon professional's help even if you plan to purchase it through the brand's website.
Lorri Goddard—stylist to Chloë Moretz, Kirsten Dunst, and Reese Witherspoon—shared that she’s tested it out herself. Goddard explains, “I think it is important to test new products and discover what works best for you and your clients. I did many strand tests and on models before it launched.” Despite her immediate interest in the brand, Goddard does not currently use Olaplex, and here’s why: “Tests have shown Olaplex is water-based. I found adding a water-based product diminished my hair color performance and slowed down my process time."
Her words mirror what we’ve heard in passing through various stylists, but we’re thrilled the news isn’t that Olaplex is bad for hair health. But according to Goddard, what should we trust instead to prevent and treat damage when we can't resist having the lighter, brighter hair that only bleach can achieve?
She says she swears by Brazilian Bond Build3r. She tested BBB when it launched through the same process as Olaplex. “My assistants and I did many tests. I now add Brazilian Bond Build3r for all my hair color techniques.” She continues, “The B3 formula has a few oils and no water in the ingredients. I prefer it because it adds shine and strength without slowing down my process time.”
Well, there you have it. Time is money. But as an individual personally suffering from (and regularly weeping over) fried hair following a bleaching experience at another renowned salon, I'm interested in investing any amount of time to get my soft texture back, Olaplex or otherwise.