How to Pull Off Doll-Inspired Makeup for Halloween

Updated 04/18/19

If the thought of covering your face in skeleton makeup makes you giddy (respect), this is not the tutorial for you. It's not that we don't love a frightening look, we do, but sometimes it's fun (and easy) to do things a bit lower-key. So if you’re looking for a Halloween makeup look that’s more wearable (and far less time-intensive), keep reading. 

We're so into the idea of using Halloween as an excuse to wear dramatic false eyelashes, play with runway-inspired faux freckles, and paint on as much pink makeup as we please. To bring the vision to life, we asked celebrity makeup artist Lauren Andersen to create a doll-inspired Halloween look that’s easy to copy. Scroll through to see the step-by-step tutorial on how to be a doll this Halloween (in the least creepy way possible).

flawless face makeup
Justin Coit


Start with a flawless, even complexion. Skip any foundation that promises a luminous or radiant finish—dolls pretty much keep it matte. And don’t go crazy highlighting and contouring. A small amount of matte bronzer in the hollows of your cheeks is all you need.

Justin Coit

Step 1: White Eye Shadow

Using a flat brush, pack white eye shadow onto your entire eyelid and carry the color down along the lower lash line.

Justin Coit

Step 2: White Eyeliner

To make your peepers pop even more, apply white eyeliner to your waterline and the inners corners of your eyes. Andersen recommends using MAC’s Eye Kohl ($16) in Fascinating to get this wide-eyed look.

Justin Coit

Step 3: False Lashes

Full, fluttery, doll-like eyelashes are the next order of business. First, apply strip lashes to your top lash line. Just measure them to your eye and trim the excess before applying. Andersen also says it’s important to let the glue sit and get tacky for a few seconds. Then, use tweezers to perfectly place individual lashes all along your lower lash line.

Need more tips on how to apply false lashes flawlessly? Check Andersen’s tutorial here.

Justin Coit

Step 4: Bright Blush

Swirl a peachy pink blush, like Laura Mercier’s Crème Cheek Color ($25) in Sunrise, onto just the apples of your cheeks. Crack a smile to find the apples of your cheeks, and use circular motions to concentrate the color there.

Justin Coit

Step 5: Faux Freckles

To create doll-like freckles, use brown gel eyeliner and a precision brush, or a sharp brown eye pencil. Sprinkle them across your nose and cheeks, making them different sizes and varying the strength of color. If one gets too dark, Andersen says you can just press the spot with your finger a few times to soften it.

Justin Coit

Step 6: Pink Lipstick

Finish off your doll-inspired makeup look with a bright pink lip. Skip gloss, and go with matte or semi-matte lipstick. Try Chanel’s Rouge Allure Velvet Luminous Matte Lip Colour ($35) in La Diva.

Justin Coit


And that’s it—you’re Halloween-ready! Just add a bow. 

What are you going as this Halloween? DM us your costume ideas on Instagram @byrdiebeauty.

Photographer: Justin Coit
Makeup Artist: Lauren Andersen
Hairstylist: Gregory Russell
Manicurist: Barbara Warner
Producer: Jenna Peffley
Model: Bridget Satterlee
Outfit credits: Topshop Collar Top ($50) in Black

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