Demi Lovato Is Launching an Affordable Makeup Line



Demi Lovato fans, get excited! The “Confident” singer is expanding her partnership with drugstore makeup brand NYC to include 12 different cosmetics, including eye shadows, brow colors, lip and cheek products, and more. The announcement feels like the natural next milestone in the musician’s brand ambassador role and will consist of affordable daytime and evening cosmetics (with everything priced under $5) in shades personally chosen by Lovato. According to PopSugar, Lovatics will launch in Target and Walmart stores on January 12th. We can’t wait to see edgy Demi’s sure-to-be-daring color palette IRL. Until then, keep scrolling to shop the singer’s three favorite NYC products available now.

What do hope to see from Demi Lovato’s makeup line? Sound off in the comments!