Exclusive: Demi Lovato's New Hair Color Took 2 Entire Days to Achieve

Updated 07/18/18
@ddlovato

In recent months, Demi Lovato has kept her hair color as is—a rich raven brunette that suits her well. As of today, though, she's no longer sporting dark tresses. She took to her Instagram Stories to surprise her fans by revealing a sneak peek of her new golden blonde shade. This is a hair color we haven't seen on her since, well, forever. And even though she only showed a small portion of her hair, we must say, we love blonde Demi. 

As with all celebrity hair transformations, we were immediately hungry for more information. Lucky for us, we were able to get the exclusive scoop on her color switch-up, straight from the professional at Nine Zero One Salon who saw it through. Keep scrolling to learn all about it, even to shop the exact after-care products Lovato took home with her. 

@ddlovato

As you can see, it looks like Lovato has officially made the switch to blonde balayage hair. The color looks warm and sun-kissed, with highlights placed from mid-lengths to ends. It was all thanks to master stylist Amber Maynard, who gave us the lowdown on the dramatic color transformation. "She had not done a change in a while and wanted something new," Maynard said. We get that—sometimes there's nothing quite like a visit to the salon to make us feel refreshed and renewed. Nonetheless, Lovato started with dark, almost black hair, which means it took some time to lift the color without damaging her hair.

Two days, to be exact. 

"It was a two-day process," Maynard says. They started the process around mid-afternoon on the first day, continuing on at 9 a.m. the next morning. "In order to achieve this look, we had to use two color removers. After those two removers, we then blow-dried her and started highlighting." Maynard, along with her assisting stylist, Anthony Holguin, went to work. "He focused on the back of her hair, and I focused in the front, really detailing the front pieces. As we highlighted, we met at the top of the head, and once she had her foil placement in, we let her process.

After she got to the tone, we then shampooed her and toned her. We used the Joico Lumishine line to blend and shadow her highlights. We really wanted to give her that shine factor. That's why we used the Joico line, as it really delivers that. Then we proceeded to apply her toner on the ends. She sat for a bit longer, and then she was done!" 

Blonde Life Brightening Shampoo
Joico Blonde Life Brightening Shampoo $34 $15
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As for the after-color care products they sent Lovato home with, it was Joico Blonde Life Shampoo ($15) and Conditioner ($15). Both work together to protect color, keeping it looking fresh and lustrous even after multiple washings. It even corrects any brassy tones that might appear. The best part is that both products are currently on sale at Ulta.

As for Lovato's take on the transformation? Apparently, she was as happy with it, as we were surprised to see it. "She loved it!!! One of the comments she said was, 'Wow, I'm blonde.' She looks beautiful, and we are totally obsessed with it." Another day, another happy hair transformation. As for us, we'll be keeping an eye on Lovato's social media over the next few days. Hopefully, there's a blonde-haired selfie in her Instagram feed's future.

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