With clay-like shadows, you can build up the pigment for bold looks or blend them out to look really soft and diffused. And a classic daytime eye look is essential to have in your makeup repertoire. A wash of color on the lid, a little shine near the lash line, subtle definition at the outer corners, done. Tools are important, though—use a smudge brush to work the color into your lid. The Clay Smudge Brush created for the Editorial Eye Palette is designed to deposit the color evenly and without any fallout. Click play on the video to learn how to perfect a classic daytime eye!