The 8 Best Davines Products for Italian Movie Star Hair

Certain things just sound more luxurious when they were made in Italy. Italian leather shoes, Italian gelato, Italian sports cars, Italian marble, Italian cashmere—it all just sounds so covetable rolling off the tongue. That’s because there’s a provenance and heritage when it comes to Italian goods. You can close your eyes and imagine a pair of buttery leather boots being lovingly made by hand in a family studio that has been perfecting the art for generations.

Italian beauty is no exception: When it comes to hair, Davines is a name synonymous with quality. And, like most romantic Italian backstories, the brand starts with a family—father, son, and house of Davines, if you will. Started in Parma by husband and wife Gianni and Silvana Bollati as a cosmetics research laboratory for other brands, Davines is now a force of its own. Today, Davines creates its own lineups of luxurious products, many of which feature ingredients cultivated by Italian farmers (See? Dreamy).

Davines may have humble Italian roots, but its ethos shoots for the stars. “The story of Davines began in Italy in 1965 when my parents got married,” says Davide Bollati, Davines Group president and son of Gianni and Silvana Bollati. The goal for the Bollati family was to create products that married science, nature, and a respect for humankind. “We see our products as life-enhancing,” he says.

And when the founding family says life-enhancing, they mean both for the customer and the planet. Bollati calls it a balance of beauty and sustainability. “We push ourselves to always be better and do better for both the planet and our clients while creating high-performance products,” says Bollati. It’s a tall order, but Davines has met the challenge. A certified B-Corp, the brand is plastic neutral, carbon neutral, and a leader in regenerative organic farming. 

While the brand's ethics would be impressive alone, its products are among the best in the game—loved by professionals and consumers alike. The 9800-square-foot Davines scientific garden in Parma has come a long way from a family-run lab, and today it's a massive hub for researchers. It’s in this Italian garden that the team investigates the properties of plants, essences, and new breakthrough ingredients to create the most effective and luxurious formulas. Imagine a lush garden of sunflowers, artichokes, lemon, lavender, and rosemary—and then imagine lathering all of that into your hair. Bellissima. 

Ready to immerse yourself in la vita italiana? (Of course you are, but flights are expensive.) Ahead, see Davines’ best and most popular products to get you started.