Although creative hair colors have seen more cultural acceptance over the past ten years or so, dark red hair feels like it's held widespread popularity much longer. While cotton candy-type blue and pink hues might (wrongfully) even garner some judgmental looks, burgundy and auburn locks have long been so common that they might as well be naturally occurring. Most "natural only" offices will even let these shades slip by without a second thought, they're that embedded in the collective consciousness.
This is fortunate for us, because not only do we love dark reds, but you're sure to find at least one that works on every skin tone. This shade is super complimentary and usually comes down to personal preference, hair-colorist Angelica Triana says.
For more proof of that, we talked to the red hair expert herself Chelsey Pickthorn.
"Dark red hair is different from copper and other red tones as it is on the deeper side of the spectrum," Pickthorn says, "Depending on what your natural color is generally deeper reds show more in the light and have a reflection that reads red. Many times the undertones are Red-Orange Red or Red-Violet."
A bevy of celebrities that frequent the color as well like Ariana Grande, known for the red hair she had during her Nickelodeon days, Demi Lovato, Rihanna, and (famously) Lana Del Rey. While these are all good starting points when it comes to inspiration, Pickthorn says it's important to go with what works for you, and tailors her work based on each individual's unique qualities, taking hair texture, base color, and natural undertones into consideration.
Before you schedule an appointment, know that as with any red color, deep red is, "the hardest to get, the hardest to keep and the hardest to get rid of."
This is due to the amount of pigment, and the special mixing that goes into creating 'your perfect red' Pickthron says. Triana echoes this, noting that every hair type needs different amounts of saturation, so make sure to discuss the finer details with your chosen stylist.
Now that you've got the top tips, we rounded up a few of our favorite shades on a few celebrities—in case you're thinking about a deep yet subtle hair change. Keep scrolling for all the dark red hair inspiration, including maintenance tips from the pro.
Choosing a Shade: The shade should be tailored to you and is not usually recommended for people with naturally light hair. Dark reds or burgundy are more of a free for all, Triana says, but talk to your stylist about creating a color that's complementary to your specific tones.
Maintenance Level: Depending on what the natural base is, this can be a high maintenance color. 6-10 weeks between touch-ups is usually recommended.
Price: Usually $200 is the basepoint.
We're forever living for Rihanna's hair transformations. These auburn ringlets she wore at the 2010 American Music Awards looked absolutely stunning with her matching gown.
Keke Palmer's Braids
Braids are always a good idea—but Keke Palmer proved that burgundy braids are even better. Feed-in braids pulled back into a high ponytail make such an effortlessly gorgeous, protective style.
Kristin Ess' Long Waves
A hair master herself, Kristin Ess is known for her work on major celebs, but her own hair is our source of inspiration when it comes to getting a deep red hue.
Lana Del Rey's Deep Hue
We loved Lana Del Ray's brunette 'do with hints of auburn, which she wore at the 2012 Met Gala. We don't know what's better: her romantic curls or her sultry berry-stained lips. Good thing we don't have to choose.
Wine Toned Curls
Okay, these ruby red curls are on another level! Dark red hair totally suits these springy ringlets. Plus, a touch of warmth will go a long way.
Ali Larter's Vibrant Color
The cool red tone of Ali Larter's locks is so eye-catching. With a color that pops as much as this, a simple middle part does enough (insert heart-eye emoji).
Red Velvet Hair
Hairstylist Frances Brittnie Garcia, who goes by both Frances and Brittnie, used Overtone and Pravana for this incredible red velvet melt.
Drew Barrymore's Signature Curls
Drew Barrymore can do no wrong, and these face-framing, dark feathered curls are a favorite hair moment of ours.
Tyra Banks' Spiral Curls
Tyra Banks has served lots of iconic hair moments over the years, but there's something about this color and those spiral curls that makes them a perfect match.
Lily Collins's Fire-Red
Is it just me, or is the contrast between Lily Collins's fiery bob and her dark (perfect) brows everything? The soft bend in her waves adds texture to this cool style.
Zoey Deutch's Sleek Bob
Deutch's sleek bob—by hairstylist Tracey Cunningham—emulates old-Hollywood glamour, but we can't take our eyes off her eye-popping deep auburn hue.
Going Red on Brunette
Looking for something not as permanent as a full dye? Overtone makes a great Red For Brown Hair Coloring Conditioner for a low-commitment look that washes out in a few days. While this particular set is currently on backorder, the Red for Brown Hair Daily Conditioner ($18) is still available to help maintain any existing color.
Kehlani found the perfect shade of red velvet. Plus, her tousled bob is another win in our book.
Going Violet and Copper
Don't these copper tones look extra bright woven into violet strands? It's particularly illuminating. When it comes to customizing a color like this vivid look, it's up to you and your hair-colorist to decide what works best, so talk to them about additional tones you'd like to include.
Julianne Moore's Toned Down Look
Julianne Moore stunned on the 2013 SAG Awards red carpet in this sleek, side-swept look. Known for creating iconic hair colors, stylist Serge Normant works on the likes of Julianne Moore and Julia Roberts. Moore regularly rocks a toned down dark red color we'll be emulating ASAP.
These Deep Red Curls
I mean, these curls are insanely beautiful! Plus, the dark red color has us even more in love. To keep hair moisturized, apply an at-home treatment mask once a week.
Madeline Brewer's Velvety Waves
The Handmaid Tale actress has some seriously covetable velvety red hair. Stylist Bobby Elliot created the perfectly relaxed pony of our dreams.
Within a darker red like Madeline Brewer's Pickthorn notes, "As long as the color is custom mixed for you personally most people can pull off a deeper red."
Zooey Deutch again
Here's an example of switching it up with a new style. Zooey Deutch usually errs to the side of brunette but similar to her straight bob above, we're equally loving these deep red waves on her short style!
Emma Stone's Layered Lob
Besides the fact that this tousled bob done by celebrity hairstylist Mara Roszak is one of our all-time favorite cuts on Emma Stone, this hair color she donned at the 72nd annual Golden Globes is picture-perfect. Pickthorn recommends non-natural redheads such as Stone use a custom mixed color conditioner once a week to help keep vibrancy and rich color around for longer.
Reds do fade quickly so using a color-safe shampoo and conditioner is extremely important. Pickthorn has been on an Iles Formula kick for the past year, noting, "It keeps the integrity of the hair in-tack so in turn your color holds up and looks fresh with every wash."
Brittany Snow's Deep Auburn
The actress is not a natural redhead, though a quick scroll through her Instagram might convince you otherwise. Though she now rocks a more copper-toned look, this deep auburn shade is so amazing and really brings out her eyes.
Ayesha Curry's Waves
Ayesha Curry has been known to rock many cool styles and shades but this toned-down take on dark red is our favorite!
Kaitlyn Dever's Sleek and Straight 'Do
Like with Booksmart actress Kaitlyn Dever, Pickthorn likes to encourage people to enhance what they are given, noting, if they want red and are on the lighter side, she would lead them to color that would not scream artificial hair color. Though the actress borders on brunette at first glance, her hair is actually an incredible deep red color.
Kate Nash's Space Buns
When working with different tones like Kate Nash's deep red, Pickthorn notes it is best to consider what you want to accentuate and what you want to disguise.
"When someone has a lot of pink in their skin a cooler red would generally be better to visually tone down the redness in their skin." We'd say the indie singer definitely knows a thing or two about deep burgundy strands. These space buns are so chic!
Half Berry, Half Wine
Talk about going for it all—this split dye style incorporates the deep berry we love as well as a great fiery red.
Bright and Ruby Red
Stylist Frances used: Matrix 4RV and 3VR for the base, and 6RR/6RV over pre-lightened areas.
Toned Down Red
The best thing about this shade is it doesn't have to stick to one particular color. The stylist went for a toned-down, but equally stunning take on the dark red hair trend, proving it can work for everyone as it's tailored specifically to you.
Now that you have your hair inspiration down, make sure to read up on how best to maintain your new rich hair color. Of course, you'll want your new 'do to last.