When you think of purple hair, you probably picture lavender, the ubiquitous color of the moment proving to be more than just a trend (thanks to Instagram, probably, and Ultraviolet being a former Pantone color of the year). But lavender isn’t the only orchid-hued color worthy of your locks. Ultraviolet is closer to a darker, deeper shade—a saturated jewel tone that can easily complement any complexion and all hair types and textures.
Need proof that dark purple's the new shade of the moment? We found the best visions in violet (and eggplant, indigo, and amethyst...) for inspiration to show your colorist, below.
Long, Sleek, and Shiny
A subtle, deep-berry hue is perfect for natural brunettes. In any case, a texture that's so sleek and shiny will always be a great way to show off the dye job. (Start here for our favorite shine-enhancing serums).
Bright-hued hair is a look. If you’re feeling cold feet, test out the purple waters with a warm plum tint like this one. It’s fail-safe, and the relaxed, tousled style works flawlessly with the warm hue.
How stunning is this ultra-saturated hue? Pick a neon color if you're feeling bold, and style it with soft waves and a topknot. (Just make sure you have the right shampoo and conditioner for color-treated hair to avoid any fading, because this color's too gorgeous to get dull).
Now that's how you do beach waves. A mixture of blue and deep purple combined with tousled, textured layers, and you'll be the next cool girl on the block.
Short, ultra-saturated coils will always make a statement—and they work for any hair length. You can keep it closely cropped in the summer months and let it grow (with or without touching up your roots) when you're ready.
If you have big natural volume, embrace it with a cool-yet-subtle color to match. You can style it in a variety of ways, but leaving the coils untouched is a look totally worth copping. Find the best ways to care for color-treated curls here.
Try a deep burgundy tint if you’re a little nervous to take the purple plunge. It’s still statement-making and stylish, but slightly more subtle than a neon hue with its reddish undertones. We can’t guarantee you won’t eventually be inspired to go bigger and brighter, though.
A layered long bob with darker roots and a mixture of blue-and-purple shades isn't for the faint of heart, but it's worth the risk. Of course, dark roots give you more freedom to grow your hair without worrying about scheduling slip-ups, which is always a good thing for low-maintenance beauty lovers.
A violet afro? Yes, please. From the hair clips to the eyeshadow, everything about this natural look works.
Rich and Subtle
If you have brown or black hair, take your natural color and expand on it with an equally dark shade of purple. Tip-dye or grow out your roots—either way, you’ll end up with red carpet (or business conference)-worthy options for styles that still exude subtlety.
Still a little intimidated? Ease into the trend with dark purple streaks of various tones throughout. If you have a lighter natural hair color, you can try more delicate and sparse ones—but we love the look of brown hair with bold violet highlights.
We're loving the bold purple under-layer that peeks through this blonde color. Blended with dark roots, the hue says unpredictable, yet polished. Just make sure you have the right deep-conditioning masks for your color-treated hair, and a good curling iron, too.
We love a good money piece. And this purple, face-framing highlight against a dark, natural hair color is speaking all things wealth to us.
Put your own spin on ombré by adding splashes of color. Ask your colorist to start dark at the roots and go more saturated towards the end—and the good news is, if you struggle with fine hair, this look adds instant dimension and volume to otherwise thin locks. We're obsessed.
Show off your natural curls in a cute updo. We love the look of a curly bang, even more so when the hanging coils are purple.
A perfectly coiffed long bob is gorgeous enough as it is, but add in a handful of multidimensional shades, and you'll be turning heads and getting compliments left and right. With blue and juicy cherry undertones and purple swirls of color, this is a professional-level color job. (Read: Don't try this at home).
A closely cropped violet 'do might be our dream hairstyle. Peep the way the color is only applied to the longer pieces on the top of her head—the perfectly cool contrast to the natural, short sides.
Purple ombré braids are the perfect noncommittal way to get started on the purple-hair trend. Keep your roots natural and try out extensions and voilà—you can test out the look, no strings attached.
An ultra-rich hue styled with a side part and sleek, straight pieces? Yes, please. A color this bright will require more maintenance and touch-ups, but we think it's worth the commitment.
A Dash of Pink
Turn your naturally dark hair into a rainbow-bright dream with an out-of-this-world ombré. Ask your colorist for natural roots, combined with streaks of amethyst and peaks of pink throughout.
Purple is a fun shade to work with, especially when you're going into the indigo realm. Note how the roots stay dark, which provides the perfect contrast to the subtle, raven-inspired indigo tone throughout.
Not a single strand of this look hasn't been touched by this ultra-saturated purple color. Not to mention, the cascading curly waves are giving us major waterfall vibes.
Proof you don’t have to go all out with one monochromatic shade: Take a cue from this beauty and do natural strands complemented by multifaceted violet and blue braids throughout.
Subtle Reverse Ombré
Try saturated roots and natural-looking ends for a chic, reverse ombré look. The rich hue paired with a wavy, tousled style is perfect if your hair texture allows for low-maintenance, woke-up-like-this styles. Find more totally effortless hair ideas here.
Gray and Purple Ombré
We’re obsessed with the look of a toned-down ombré. Note how towards her roots, the color skews deep purple-looking, then transforms into a barely-there lilac gray shade throughout her romantic curls.