When you think of purple hair, you probably picture lavender, the ubiquitous color-of-the-moment proving to be more than just a trend (thanks to Instagram, probably, and Ultraviolet being a former Pantone color of the year). But lavender isn’t the only orchid-hued color worthy of your locks. In fact, ultraviolet is closer to a darker, deeper shade—a saturated jewel-tone that can easily complement any complexion and all hair types and textures.
Need proof that dark purple's the new shade-of-the-moment? We found the best visions in violet (and eggplant, and indigo, and amethyst...) for inspiration to show your colorist, below.
Long, Sleek & Shiny
A subtle, deep-berry hue is perfect for natural brunettes. In any case, a texture that's so sleek & shiny it hurts will always be a great way to show off the dye-job. (Start here for our favorite shine-enhancing serums.)
Now that's how you do beach waves. A mixture of blue and deep purple combined with tousled, textured layers, and you'll be the next cool-girl-on-the-block. (And even if you don't take the plunge into purple hair, you can still attain the perfect beach waves like these ones.)
If you have big natural volume, embrace it with a cool-yet-subtle color to match. You can style it in a variety of ways, but leaving the coiled curls untouched is a look totally worth copping. Find the best ways to care for color-treated curls here.
A layered long bob with darker roots and a mixture of blue-and-purple shades isn't for the faint of heart, but it's worth the risk. Of course, dark roots give you more freedom to grow out your hair without worrying about scheduling slip-ups, which is always a good thing for low-maintenance beauty lovers. Cool-girl color, right this way.
Tousled & Touchable
Pair a deep sangria tint with blunt bangs and tousled curls for a style that's both universally flattering and effortlessly chic. (Here’s how to get your locks as shiny as hers.)
Put your own spin on ombré by adding splashes of color. Ask your colorist to start dark at the roots and go more saturated towards the end—and the good news is, if you struggle with fine hair, this look adds the instant dimension and volume to otherwise thin locks. We're obsessed.
A perfectly coiffed long bob is gorgeous enough as it is, but add in a handful of multidimensional shades, and you'll be turning heads and getting compliments left and right. With blue undertones and purple swirls of color, this is a professional-level color job. (Aka, don't try this at home.)
Tonal & Tousled
Go for a multifaceted shade of plum for a badass final product. Face-framing wisps combined with kinky waves (get the look here!) pairs perfectly with the unexpected color.
Subtle Reverse Ombré
Try saturated roots and natural-looking ends for a chic, reverse ombré look. The rich magenta hue paired with a wavy, tousled style is perfect if your hair texture allows for low-maintenance, woke-up-like-this styles. Find more totally effortless hair ideas here.