It's not just that Amazon makes it incredibly easy to shop (that one-click button, people), but it also boasts an active community of shoppers who happily leave informative reviews, offering us invaluable insights on potential purchases—and it's hard to resist when a product has hundreds of five-star reviews.
Amazon is full of cult beauty buys both well-known and niche, but with so many products to choose from, it's difficult to know where to start. That's where we come in: We're sharing the beauty products currently in our baskets, including both first-timers and well-loved repeat purchases. Keep scrolling for the 16 cult buys we're coveting on Amazon right now.
"A real cult brand, Cane + Austin has Instagrammable packaging and great formulas—win-win. With a potent blend of 5% glycolic and 2% salicylic acids, these pads keep blemishes at bay, slough away dead skin cells, and generally keep skin looking its glowing best. I keep them at my bedside." — Amy Lawrenson, editorial director
"I'm a vitamin C junkie. I'm hooked on its ability to brighten skin like nothing else, even when I'm feeling a bit rubbish. Yes, it's pricey, but this serum is my favorite hit of the stuff, mainly as it also contains fruit enzymes that spend the day nibbling away at dead cells clinging to the skin's surface. Quite often, I get home with skin that looks better than when I left the house, which in my book is not something to scoff at. I first fell in love with it on a Sephora splurge in NYC, but I now rely on Amazon's limited stock to get my fix." — Shannon Peter, deputy editor
"This product is always, always my go-to when running a bath. The bag is full of soothing high-quality salts that help to detoxify and relax tired muscles and are basically the only reason I'm able to walk post-runs." — Alyss Bowen, social media editor
"So this may not exactly be a cult beauty buy, but it's in the cart, so I figured I should let you know about it (rules are there to be broken). Recently, Byrdie U.S. wellness editor Victoria Hoff said she burns palo santo every night: 'In addition to a candle, I'm usually burning either sage, incense, or palo santo. Palo santo is my absolute fave—it's so grounding and lovely.' Worth a try." — Amy Lawrenson
"I'm gutted that nowhere in the UK stocks Colourpop makeup, but if you haven't heard of it, I suggest you start here. This bronze eye shadow is ridiculously pigmented and has just the right amount of shimmer." — Shannon Peter
"This Indian clay mask is on my to-try list. It's had 662 five-star reviews. Mix it with apple cider vinegar, and paint on with a foundation brush; it will mop up oil and nibble up dead skin that can lead to spots and blocked pores." — Amy Lawrenson
"I first tried this when my mum brought it back from Australia, and it was love at first sight—or rather, application. This cure-all ointment contains fresh fermented pawpaw and can be used for literally everything, from dry lips to cuts and bruises, and you can even go all Glossier and use it as an eye gloss." — Alyss Bowen
"With an ingredient list that reads like a who's who of actives, this contains renewing retinol, brightening vitamin C, and hydrating hyaluronic acid. Use every night and layer under your favorite night cream of face oil." — Amy Lawrenson
"I use this every evening as my first cleanse to remove stubborn makeup before I go in with something else to give my skin a deeper clean. It always leaves me feeling refreshed, so it's great in the mornings as a pick-me-up when I'm feeling tired." — Alyss Bowen
"I'm totally obsessed with the skin from my décolletage up, but my body rarely gets a look in since we live in a country where you only need to wear summer clothes for as many days as you can count on two hands (this year, one hand). But I don't want to resemble a prune when I'm older, even if my body is covered up in knitwear. Time to make body-moisturising a daily priority, and this cult-classic oil is one I've used in the past and love." — Amy Lawrenson
"Follow the directions to the letter, or your skin will A) look red-raw and B) end up with horrible bumps on it. After I've finished, I usually wipe a tiny bit of oil over the area to clear away the wax." — Elinor Block
"As far as cleansers go, this one is as gentle as they come. No wonder, then, that beauty editors (myself included) go crazy for it." — Shannon Peter
"You know that weird white cast that appears on the front of your shins when your skin is really, really dry? This is what I turn to to get rid of it. It's the simplest of moisturisers, but it really works." — Shannon Peter
"I have just bought this after reading about how using a derma-roller helped Byrdie's Victoria Hoff get rid of her dark circles. I'll report back!" — Amy Lawrenson
"I've never tried this, but I always wanted to. It's meant to be a bit of a miracle cream, but obviously you can only tell that by trying! It's on my need-to-buy list right now." — Elinor Block
Next up! 25 little-known products with over 1000 positive reviews on Amazon, and while you're on site, browse our curated Byrdie Beauty Lab picks on Amazon.