CoverGirl's New Campaign Model Is Celebrating Diversity Through Her Vitiligo

Last year, CoverGirl underwent a total rebranding in which everything from the brand's packaging to its famous "Easy, Breezy, Beautiful" slogan was swapped out. Now we can expect to see a new refined packaging design emblazoned with the brand's new slogan, "I Am What I Make Up."

To go along with the rebranding, the company has launched a bevy of new products, and subsequently, new ad campaigns. These ads feature a diverse and inclusive group of celebrity ambassadors—many of which are brand-new. First, CoverGirl welcomed actress, writer, and producer Issa Rae into its ranks. Then celebrity chef and Food Network star Ayesha Curry joined the brand, and then 69-year-old model Maye Musk.

The brand isn't veering from its new focus on inclusivity and representation any time soon. Its newest foundation campaign features model Amy Deanna. She has a skin condition called vitiligo, which is characterized by patches of skin that lose their pigment on various spots across the body. Instead of covering up the discrepancies in tone, the new CoverGirl video shows Deanna enhancing her unique skin by applying different shades of the brand's TruBlend Foundation ($7).

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