Women with deep skin tones can relate: The amount of brands that have catered to our complexions is slim. Cover FX has been a leader of the pack for years when it comes to creating inclusive base makeup fit for people of color. The brand's innovative, forward-thinking formulas make customizing your own foundation shades easy. I've been a fan of the Custom Cover Drops ($20) since I saw how insanely radiant my skin looked when I added a few drops to my liquid-based skincare products to match my complexion. On the heels of the success of its Power Play Foundation (available in 40 shades), which launched at the beginning of this year, the brand recently announced its latest launch: Power Play Concealer, available in 30 shades.
This long-lasting formula has a creamy, buildable consistency that stays true to its creaseless powers for hours. The healthy formula is so clean, you can rest assured your skin is taken care of with its pollution-defense ingredients that combat environmental stressors. It's also made of niacinamide, which diminishes the look of dark circles, and a bark extract, which works to tighten and lift the skin to reduce puffiness. A concealer that doubles as an eye cream? We'll take it.
This morning, I gave it a whirl, and after a stressful day, my skin is still glowing without a line in sight. Magic. During the week, I'm not a heavy-foundation person. However, I'm still recovering from dark spots and love to use concealer to spot-treat for a no-makeup makeup look. Let me explain how I used three different concealers to create this glow-inducing look.
It has a thick and wide applicator, which makes dabbing this onto your skin so easy. I began by using this shade, which is the closest to my actual skin tone, to spot-treat my blemishes and any uneven areas of my skin. It glided on so smoothly with the help of my damp makeup sponge.
After I covered my dark spots, I used this shade to conceal underneath my eyes and sculpt my cheekbones. I'm very into a bright-eyed, dewy look. Plus, I contour on any given day, so this hue, which is about two shades lighter than my natural complexion, is right up my alley. I applied a small amount underneath my eyes and right beneath my jawline. A little goes a long way with this full-coverage formula. Its creamy consistency allowed me to blend it in using the warmth of my ring finger. It took about 30 seconds, so I'm into it.
As the final step on my complexion, I used a deeper shade to contour. I'm telling you, this formula feels like butter. I dashed small lines on my cheekbones and around my hairline area. I used the same damp beauty blender to diffuse for a smooth, radiant finish.
The verdict: A+. Concealer is arguably one of my favorite makeup products because it makes the biggest difference on my face. I'm sleep-deprived and stressed out 80% of my life, and this makes me look like I got a full eight hours and I have my life together. So yeah, it's for me. Plus, its impressive shade range allows you to use the product to conceal, highlight, and contour.
I'm not the only one who's a fan. Along with the launch of the concealer, Cover FX is offering Concealer Class, a partnership with makeup influencers and celebs who speak candidly about how they use this concealer for their skin tones and types. Major YouTuber and beauty influencer Bretman Rock, who has an Instagram following of over 10 million, is obsessed as well, and he teamed up with the one and only Chelsea Handler for his Concealer Class video. If they're behind it, you know it's the real deal.
"I love this concealer's coverage, shade range, and nontoxic, and cruelty-free ingredients," Rock told Byrdie. "Trust, Cover FX just blessed us with a concealer that won't harm our skin or our egos. Plus, I'm an island girl, so I love that their Power Play Foundation is sweatproof as well."
Curious to watch how they make their "power play" with this newbie? Check out Cover FX's YouTube video below.