The Skincare Ingredient Japanese Women Swear By (That You Haven't Heard Of)

The hunt for firm skin is fervent and one of the most sought-out side effects when looking for a good skincare product. Many ingredients claim to increase cell turnover rate and improve skin's elasticity, but as of late, we've been noticing a certain name popping up more and more when it comes to our skin's firmness. You've probably seen it, if not given it a second thought, as well. We're talking about CoQ10. According to Refinery29, CoQ10 is nothing new. In fact, it's been a hero ingredient in Japanese beauty for years. So what exactly is it?

We asked Kayo Better Body Care co-founder Christine Bullock; Union Square Laser Dermatology dermatologist Shereene Idriss, MD; HiQ Cosmetics owner Patrick Pickens; and plastic surgeon Michelle Yagoda, MD, to break it down for us. Scroll down to see what they had to say.