I don’t know about you but my biggest priority in life—after keeping my pothos desk plant alive and watching Cole Sprouse’s Instagram stories in real time—is staying young forever. A simple enough aspiration. Honestly, I don’t care if my bones are brittle and my veins struggle to pump blood to my fingertips (OK, that’s a lie, I do care very much), as long as I look like a 21-year-old who has never been exposed to air-conditioning, cigarette smoke, alcohol or sugar, I will be happy. I don’t ask for much.
This quest of mine has taken me to skincare stores all around the world, both in-store and online—Japan, NYC, Paris—and I will never ever reveal to my boyfriend just how much of my hard-earned cash I spend on these delicious confections (though I’m sure he has some ideas based off the number of times I’ve pointed out which moisturisers he is allowed to use, and which it is never to touch under punishment of death).
But actually, it doesn’t matter whether you dip your whole head in a vat of Estée Lauder Advanced Night Repair before bed; if you’re ignoring the fundamental rules of skincare, no amount of expensive cream will stave off those evil signs of ageing. Turning to the experts—the widely-known (and sought after) facialist Jocelyn Petroni, and dermal clinician James Vivian for advice—these are the skincare mistakes to avoid.
Keep scrolling for the secrets to eternal youth
You’re confusing skincare with skin health
“There’s a huge misconception about anti-ageing skin care, where women think that anti-ageing is something separate to skin health. The best anti-ageing treatment you can do for your skin is to keep it healthy; it’s that simple! Maintaining good, healthy oil and water content in the skin keeps it resilient to intrinsic and extrinsic ageing.” - Jocelyn Petroni
You’re not washing your face enough
“Not performing a double cleanse at night is a big one: for best cleansing results, perform an initial cleanse to remove your makeup, and then a secondary cleanse to actually cleanse your skin and prepare it for your subsequent at-home products.” - James Vivian
You’ve forgotten the word ‘moderation’
“Stop turning to laser and skin resurfacing treatments for a quick pick-me-up. Sure, they stimulate collagen and make your skin look fabulous, but it’s only for a limited amount of time. The inflammation caused by such practices is proven to be ageing for your skin long term.” - Jocelyn Petroni
You’re applying products in the wrong order
“Applying eye cream over moisturiser? Don’t let your potent (and potentially expensive) eye cream have to fight its way through your moisturiser.” - James Vivian
You’re lazy about sunscreen
“Sunscreen, sunscreen, sunscreen every single day; rain hail or shine! There is no better anti-ageing topical prevention than sunscreen and cloudy days are just as ageing for your skin as sunny days. I love Ultraceuticals.” - Jocelyn Petroni
“Not reapplying SPF too. It’s one thing to apply SPF in the morning (and congratulations to those of your who do), but please keep in mind that SPF lasts merely hours and therefore requires applications throughout the day, especially during times when sun exposure is at its highest.” - James Vivian
You’re heeding the wrong advice
“Self-prescription of publicised ‘anti-ageing’ ingredients, such as Vitamin A, AHAs and BHAs, can conversely damage the skin and become 'pro-ageing’ when inappropriately selected sans consultation and professional prescription. Seek out the advice of a trusted professional for correct dosages and frequency of application.” - James Vivian
“Listen to your skin expert, not what the skin care packaging reads. We know skin better than the marketing specialists who know what sells.” - Jocelyn Petroni
You’re stopping at the jawline
“Don’t forget the neck and chest: extend the love and care you apply to your face to your neck and chest as these areas have often been forgotten and may have accrued more damage than your face. I mean… who wants a gorgeous face and a mediocre neck and décolleté?” - James Vivian