Product and Service Reviews and Recommendations

Part of our mission at Byrdie is to provide you with thorough and unbiased information on beauty and wellness products and services that make you feel your best. We do the heavy lifting by tapping into our wide network of experts to help recommend the best products and subscription services on the market—and, in many cases, we test and review these products ourselves. The goal? To provide you with as much information as possible about each product so you can decide if it might work for your needs and budget. 

If you visit links within our content, we may receive affiliate commissions from your purchases. However, our product recommendations are purely editorial, meaning we never receive any compensation for the content of our recommendations. Occasionally, beauty brands and PR agencies will send us products for coverage consideration, but our thoughts and opinions are our own.

Our Process

We believe in using the products we recommend just like you would—which is why we also make it a priority to test products in real-life settings, from hot, summer days (will that long-wear lipstick come off when you eat lunch?) to workout classes (do those workout leggings really stay up while you squat?). We send products straight to our writers and editors so they can test them at home, and we also test products in The Lab, our full-service New York City testing facility, where we can compare them side by side.

Before we recommend any product, our team of writers and editors exhaustively research the marketplace and interview industry experts—including certified trainers, physical therapists, board-certified physicians and dermatologists, and registered dietitians—to get guidance on what to look for and how to evaluate it.

In The Lab, we test everything from makeup products to hair tools and beyond. We test products both individually and side by side to see how they stack up against each other. We make sure to get creative, too. For example, when testing flat irons in The Lab, we dropped them onto the ground to test their durability; we used a meat thermometer to ensure that each one reached the correct maximum temperature, and we used a stopwatch to time the auto shut-off feature of each one to ensure it was accurate.

Flat Irons Test

Byrdie / Phoebe Cheong

During the testing process, our editors take detailed notes while our photographers and videographers capture it all so we can share with you what products are really like. TL;DR: Our lab testing is a true hands-on approach to helping you decide which product will be the best for your needs.

Testing products and subscription services at home is also an important part of our process. With this real-world testing, we’re able to vet things in a more personal setting, as well as see how each one holds up over time. Our at-home testers revisit products over months and years, measuring how durable they really are. Similar to our testing in The Lab, we create methodologies for our at-home testing and we grade products on a variety of attributes designed to replicate how our readers will actually use them. 

For example, when we tested drugstore eyeliners at home, our editor created a standardized methodology to test each one. Every liner was rated on a 1-5 scale for pigment, dry time, staying power, and ease of removal. Our editor noted how many coats it took to achieve an opaque look, utilized a stopwatch to measure how long each one took to dry without smudging, and wore each liner from dawn to dusk. She also tested two methods of removal with each liner—a micellar water and a cleansing balm—and judged each one based on how easily it came off the skin.

If you notice the Byrdie Verified seal of approval on one of our stories, it means that our team has researched and tested every product on this list, either in The Lab or at home, to deliver insights you can’t find anywhere else. In short, the Byrdie Verified seal stands for product recommendations you can trust—all day, every day.

Cream Blush Test

Byrdie / Tamara Staples

When we’re unable to personally test a product or service, such as online birth control providers or peer counseling, our in-house research team collects extensive data and, in some cases, conducts consumer surveys to gather as much information as possible on each company being considered for inclusion in a buying guide. Together with the editorial team, our researchers compile a specific set of criteria to work off of for every category we cover, from personal styling to mental health services. We also consult subject matter experts over what factors to examine. Any recommendations concerning readers’ health and wellness are analyzed by Byrdie’s review board before publication.

It’s important to us to include a wide range of products for our diverse audience. We want you to see yourself and your needs met in our recommendations, and we will continue to widen the net we cast in curating our shopping guides to be inclusive of all ages, body types, skin tones, abilities, and household incomes. We are also committed to covering brands and services that are BIPOC-owned (Black, Indigenous, People of Color), as well as hiring a diverse group of writers, staff members, and experts — and not only to cover topics relating to the identities they represent. Click here to read our full commitment to diversity and anti-racism.

How We Make Money

We receive an affiliate commission on some, but not all, of the products we recommend—but only if you decide to click through to the retailer's site and make a purchase. We only recommend trusted retailers with a proven track record for service and dependability. 

News & Deals

In today's world, it can be difficult to know what the best deals are—and how to find them. Our team of shopping experts stays up-to-date on the latest beauty, wellness, and fashion trends, scouring the internet and to cover the latest and greatest product launches, sales, and restocks. We also work around the clock on shopping holidays like Black Friday, Cyber Monday, and Amazon Prime Day to ensure you get the best bang for your buck on the biggest sale days of the year. Additionally, our writers live and breathe products, working with our testers and The Lab to share their honest experiences firsthand. 


While we thoroughly research everything we review, test, and recommend, occasionally, certain products may be subject to recalls or revised use recommendations. We do our best to regularly update our content to reflect any official announcements from the Consumer Product Safety Commission (CPSC). We urge you to monitor information related to items you purchase.

Cream blushes test

Byrdie / Tamara Staples

Why Trust Byrdie

The product and service recommendations on Byrdie are completely unbiased. Occasionally, beauty brands and PR agencies will send us products for editorial consideration, but our thoughts and opinions are our own. In some cases, we purchase products to test ourselves. While we do receive an affiliate commission on a portion of the products we recommend, our recommendations are based on our personal first-hand experience—each product we recommend must earn the Byrdie Verified seal fair and square.

Every article is fact-checked for accuracy before it is published. However, you should consult your health and wellness care providers to determine if a specific product—especially a food, supplement, or device—is right for you. Read more about our editorial guidelines.

After we publish an article, we don't just forget about it. The Byrdie team is constantly working to keep our recommendations fresh, accurate, and helpful. We also know how frustrating it can be to do your research on a product only to add it to your cart and see that it's out of stock. We try to mitigate this by having dedicated editors check availability daily to provide you with the best user experience possible.

Meet Us

Bronwyn Barnes

Bronwyn joined the Byrdie team in 2021. She is a professional storyteller and digital pioneer with 20 years of experience in print, digital and social media. She has experience in writing and editing for various publications, including People, Travel + Leisure, CNN Underscored, USA Today, and Entertainment Weekly.

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Bronwyn Barnes

VP of Commerce
Jessica Mahgereftah

Jessica joined the Byrdie team in May 2019. She is a seasoned writer and editor, with a career in digital media that spans over seven years. The bulk of her experience lies in beauty, fashion, and lifestyle content.

Before joining Dotdash Meredith, she was the senior editor of L’Oréal’s where she covered all things beauty. Prior to that, she worked on the digital team at DuJour writing beauty, fashion, culture, and lifestyle content. 

Jessica received her B.A. in Journalism and Sociology from New York University.

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Jessica Mahgerefteh

Director of Commerce
byrdie associate commerce editorial director avery stone

Avery joined the Byrdie team in 2019, and has worked at Dotdash Meredith since 2018.

Before joining the company, Avery worked as a digital editor at DEPARTURES, a staff writer at For the Win, and a trends reporter at HuffPost. You can find her work published in ELLE, Refinery29, and more.

Avery received a B.A. in English Literature from Amherst College. You can find her on Twitter and Instagram at @averywstone.

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Avery Stone

Commerce Editorial Director
Dominique Hodby

Dominique joined the Byrdie team in 2022.

Before joining Dotdash Meredith, Dominique worked as a fashion editor for ESSENCE magazine, a producer for WWD, and a senior commerce editor for both ESSENCE and PureWow. She also runs a website dedicated to Black-owned brands called SACRD.

Dominique received a B.A. in Print/Online Journalism from Howard University. You can find her on Instagram @d_hobdy.

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Dominique Hobdy

Senior Commerce Editor
Jill Di Donato
  • Experience in writing and editing for various publications, including The Los Angeles Times, Huff Post, Modern Luxury, Vice, Refinery 29, NYLON, and Salon.
  • Experience in creating campaigns for brands like Orly, Barbie, and Connoisseurs, and building out content partnerships with brands like YOOX and Net-a-Porter.
  • Spend over 10 years in academia, teaching media communications and sociology courses that examine beauty and fashion as a lens for culture. She's the author of the novel, Beautiful Garbage, about beauty-obsessed party girls in the 1980s.
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Jill DiDonato

Associate Editorial Director, Commerce for Byrdie and Brides
Shannon Bauer

Shannon Bauer joined Beauty & Style Commerce team in April 2022 working across InStyle, Byrdie, and Shape. She has previously been on the print magazine teams at Shape, Parents, and Parents Latina.

She earned a bachelor’s degree in Creative Apparel Design and minors in Journalism and Business from Iowa State University. She also completed her Professional Makeup Artist Certification from Chic Studios in New York City.

She has tested hundreds of beauty, fashion, and wellness products and is passionate about being your in-the-know product resource.

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Shannon Bauer

Senior Commerce Editor
hayley prokos

Hayley joined the Byrdie team in 2022 with over five years of writing and editing experience. You can find her work in The Zoe Report, SELF Magazine, and Ekathimerini (an NYT affiliate in Athens, Greece).

Hayley holds a B.A. in English and French and an MS in Journalism from Northwestern University.

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Hayley Prokos

Associate Commerce Fashion Editor
Alyssa Kaplan

Alyssa joined the Byrdie team in 2022 covering shopping and product content in the beauty and lifestyle categories. She was previously the Assistant Beauty Editor at VOX Media. Her work has appeared on,, POPSUGAR, and L’Oréal Paris Beauty Magazine. 

Alyssa holds a B.S. in Cosmetics and Fragrance Marketing from The Fashion Institute of Technology.

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Alyssa Kaplan

Commerce Writer
Caitlyn Martyn

Caitlyn joined the Byrdie team in 2022. She writes reviews and shares product recommendations, and has years of experience covering beauty, fashion, and lifestyle topics. Before joining the Byrdie team, Caitlyn worked for VOX Media as an Associate Beauty Editor.

Caitlyn earned a B.A. in Journalism from Lehigh University. 

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Caitlyn Martyn

Commerce Writer
Shannon Stubbs Headshot

Shannon joined the Byrdie team in 2022. Before joining Dotdash Meredith, she was an Associate Beauty Editor at Vox Media. You can find her work in NYLON, Bustle, The Zoe Report, Insider, Soko Glam's The Klog, and L'Oréal Paris's Beauty Magazine.

Shannon has a B.A in Magazine Journalism from the Newhouse School at Syracuse University.

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Shannon Stubbs

Commerce Updates Writer

Contact Us

If you have questions, comments, or opinions you’d like to share with our team of editors, please feel free to email us at