Byrdie Product Review Editorial Guidelines & Mission

Our Team

We’re a team of experienced writers and editors who obsessively scour the retail landscape (both online and off) to find the best products for your life. Besides being experts in our fields, having worked for brands like Health, Women’s Health, InStyle, and Brit + Co—we’re consumers too—and we personally have a passion for products and services that make your life easier.

It is our mission to help our users make the best purchase decisions—it’s that simple.

Drunk Elephant T.L.C. Sukari Babyfacial
 Byrdie / Bianca Lambert

What We Do

We exhaustively research and recommend a broad range of products and ultimately make a curated list of recommendations from writers with subject-matter expertise in every product category we cover. We do receive an affiliate commission on some, but not all, of the products that we recommend if you decide to click through to the retailer site and make a purchase.

After we publish an article, we don’t just forget about it. Our team is relentless when it comes to updating and keeping our existing recommendations fresh, accurate, and helpful. We have our fingers on the pulse when it comes to the latest beauty releases, from eye creams to body scrubs and more. Our recommended products run the gamut from budget to splurge-worthy, and we’re not loyal to any one specific retailer or brand. We make it a point to source recommendations from reliable companies who deliver exemplary customer service, so you can have a seamless shopping experience.

Renée Rouleau Triple Berry Smoothing Peel
Byrdie / Hallie Gould

Please note that all products, including those we review and recommend, may from time to time be subject to recalls or revised use recommendations. We, therefore, urge you to monitor any official announcements here https://www.cpsc.gov/Newsroom/ that may be related to products you purchase.

We also know how frustrating it can be to do your research on a product only to add it to your cart and see that it’s out of stock, so we try to mitigate this by having dedicated editors check availability daily to provide you with the best user experience possible.

We are committed to ensuring that our content reflects the diversity of our readers. This means showcasing brands and services owned by BIPOC (Black, Indigenous, People of Color) and other minority groups whenever possible and hiring more diverse writers, staff members, and experts. You can read our Diversity Pledge in its entirety here.

Fresh Umbrian Clay Pore Purifying Mask
Byrdie / Bianca Lambert

How We Test Our Products

We believe in using the products we recommend just like you would—in IRL settings that put them through their paces, whether you're at home or on the go. We send products straight to the homes of our writers and editors or directly to our product testing facility, Dotdash Labs.

When we test a product, our writers and editors conduct extensive research on it and its larger category, including interviewing experts (like dermatologists, trichologists, and dentists) for insights. Based on those insights, we develop a comprehensive testing methodology that is unique to that product type. We then test our products both side by side and individually based on that rubric, which includes aspects like price, ingredient quality, and ease of use. The products are then scored, and those results are used to guide our product selection. The results are also displayed as an overall star rating on our articles. 

Here is a detailed explanation of the methodology we use to rate and review the products we test. 

Why You Should Trust Us

The product recommendations on Byrdie are purely editorial. Occasionally, beauty brands and PR agencies will send us products for editorial consideration, but our thoughts and opinions are our own. We do the heavy lifting by either testing the products ourselves or tapping into our wide network of experts (think: top makeup artists, hairstylists, and skincare gurus) to help you make smarter purchases—and to avoid that dreaded buyer’s remorse.

Coola Full Spectrum 360 Sun Silk Drops
Byrdie / Joline Buscemi 

Meet Us

Tory Brangham Byrdie

Tory Brangham is Chief Commerce Officer at Dotdash and has led the team since May 2017.

Tory initially joined Dotdash as General Manager of The Spruce, overseeing the development and launch of the site, now one of the largest home and food sites on the Internet.

She received her B.A. from Colgate University with a degree in International Relations.

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Tory Brangham
Chief Commerce Officer
Dwyer Frame Byrdie

Dwyer is the VP of Commerce at Dotdash. She joined Dotdash in September 2017.

Before joining Dotdash, Dwyer worked as the senior editor at Health, where she covered the latest fitness and wellness trends and products.

Dwyer started her career at Instyle magazine, where she covered celebrity homes and later worked at All You magazine, where she edited cleaning and home decor content and gift guides. Her work has also been featured on Real Simple, People, Woman's Day, Brit + Co., and more. 

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Dwyer Frame
VP, Commerce
Jessica Mahgereftah

Jessica is a Commerce Editorial Director at Dotdash. She joined the company in May 2019. 

Before joining Dotdash, she worked at L’Oréal’s Skincare.com where she covered all things beauty. Prior to that, she worked on the digital team at DuJour writing beauty, fashion, culture, and lifestyle content. 

She received her B.A. in Journalism and Sociology from New York University.

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Jessica Mahgerefteh
Editorial Director, Commerce
Avery Stone

Avery is a senior commerce editor at Dotdash who writes and edits pieces for Byrdie. She joined the company in September 2018.

Before Dotdash, Avery worked as a digital editor at DEPARTURES, a staff writer at For the Win, and a trends reporter at HuffPost.

Avery also covers culture, beauty, and music for outlets including ELLE, Refinery29, The Cut, NYLON, GQ, VICE, and more.

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Avery Stone
Alyssa Kingham Byrdie

Alyssa joined the Byrdie and Brides teams in 2020.

She received a B.S. in Hospitality and Tourism from Central Connecticut State University.

Alyssa has previously written for local radio stations in the Greater Danbury Area.

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Alyssa Kingham
Editorial Commerce Producer
Sara Hines

Sara joined Dotdash in 2020. Before joining Dotdash, she was Director of Product for New York Times Parenting.

She holds an M.B.A., M.S., and a B.F.A.

She currently works as the Director of Product for the Commerce team at Dotdash and holds over a decade of experience in digital product development and marketing, with a focus on user-growth and engagement.

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Sara Hines
Director of Product
Carrie Gavit Byrdie

Carrie is an editorial project manager at Dotdash. She joined the team in December 2020. Prior to joining Dotdash, she was a digital editor at Haymarket Media.

In previous positions, she covered topics ranging from healthcare to home decor.

Carrie received her B.A. in English from Hanover College and her M.A. in Women’s and Gender Studies from The University of Texas at Austin.

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Carrie Gavit
Editorial Project Manager
Meg Lappe Byrdie

Meg joined Dotdash’s commerce team in November 2020 and is the Senior Commerce Editor for news and deals.

Meg received her Bachelor of Arts in Communications from Villanova University and began her career working with products at SELF Magazine. Testing products has always been a passion of hers whether identifying the best body wipes to use while run commuting, or testing meal kits.

Her work has appeared in Gear Patrol, SELF, Glamour, Women’s Running, and The Field Mag.

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Meg Lappe
Senior Commerce Editor, News and Deals
Perri Kressel

Perri Kressel is an associate commerce editor and news and deals writer at Dotdash and has written for Byrdie since March 2021.

Her work has appeared in Refinery29, Swirled, Buzzfeed, Guest of a Guest, The Tab, and The Westside Rag.

She received a B.A. in Journalism and Social and Cultural Analysis from New York University.

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Perri Kressel
Associate Commerce Editor, Trending
Samantha Aronson

Samantha joined the Commerce team at Dotdash in 2020 as a production assistant. Prior to Dotdash she was part of the editorial team at City Guide NY.

She has written for both digital and print publications, including J14 Magazine and Mommybites.com.

She has published work in fields ranging from fashion to food and drink and more.

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Samantha Aronson
Commerce Production Assistant

Contact Us

If you have questions, comments, or opinions you’d like to share with our team of editors, please feel free to email us at commercefeedback@dotdash.com