Byrdie Product Review Editorial Guidelines & Mission

Updated 08/27/19

Our Team

We’re a team of experienced writers and editors who obsessively scour the retail landscape (both online and off) to find the best products for your life. Besides being experts in our fields, having worked for brands like Health, Women’s Health, InStyle, and Brit + Co—we’re consumers too—and we personally have a passion for products and services that make your life easier.

Our Mission

It is our mission to help our users make the best purchase decisions—it’s that simple. The internet offers endless consumer choice with millions of products at your fingertips. To be honest, it can be more than a little overwhelming and time-consuming to sort through all the options. That’s where we come in. We streamline the research process so you can find what you’re looking for—quickly and reliably.

What We Do

We exhaustively research and recommend a broad range of products and ultimately make a curated list of recommendations from writers with subject-matter expertise in every product category we cover. We do receive an affiliate commission on some, but not all, of the products that we recommend if you decide to click through to the retailer site and make a purchase.

After we publish an article, we don’t just forget about it. Our team is relentless when it comes to updating and keeping our existing recommendations fresh, accurate, and helpful. We have our fingers on the pulse when it comes to the latest household releases, from washers and dryers to vacuums and more. Our recommended products run the gamut from budget to splurge-worthy, and we’re not loyal to any one specific retailer or brand. We make it a point to source recommendations from reliable companies who deliver exemplary customer service, so you can have a seamless shopping experience.

Please note that all products, including those we review and recommend, may from time to time be subject to recalls or revised use recommendations. We, therefore, urge you to monitor any official announcements here https://www.cpsc.gov/Newsroom/ that may be related to products you purchase.

We also know how frustrating it can be to do your research on a product only to add it to your cart and see that it’s out of stock, so we try to mitigate this by having dedicated editors check availability daily to provide you with the best user experience possible.

Why You Should Trust Us

The product recommendations on Byrdie are purely editorial. Occasionally, beauty brands and PR agencies will send us products for editorial consideration, but our thoughts and opinions are our own. We do the heavy lifting by either testing the products ourselves or tapping into our wide network of experts (think: top makeup artists, hairstylists, and skincare gurus) to help you make smarter purchases—and to avoid that dreaded buyer’s remorse.

Meet Us

Tory Brangham, Head of Commerce

Tory joined the commerce team at Dotdash in 2017 after three years of overseeing lifestyle content for About.com and ultimately launching The Spruce. Tory brings over twenty years of retail and digital publishing experience to Dotdash—having worked most recently at Amazon and Quidsi (Diapers.com, Soap.com) and before that she enjoyed a long tenure at iVillage. She combines her years as a Merchandise Director with her experience in editorial content to create a best in class commerce team of editors and writers all working in concert to help our users make their best purchase decisions. Tory received her BA from Colgate University.

Dwyer Frame, Commerce Editorial Director, Lifestyle

Dwyer joined the commerce team in September 2017 and has worked in the print and digital publishing industry for over 15 years. Throughout her career, Dwyer has always focused on gift guides and product roundups concentrating in the lifestyle and health space. She has worked at InStyle, Time Inc., and Health, and her work has appeared in Real Simple, People, Rachael Ray Every Day, What to Expect, Brit + Co, Woman’s Day, and Redbook. Dwyer received her BA in Journalism from the University of Massachusetts, Amherst.

Julia Warren, Director of Product Testing

Julia joined the commerce team in May 2018 and brings with her a decade of experience working in the digital publishing industry. Prior to working at Dotdash, Julia was a freelance commerce writer and the editorial producer at TravelandLeisure.com, where she managed the site’s sponsorship initiatives. Her work has appeared online for What to Expect, Food & Wine, Martha Stewart’s Everyday Food, and This Old House. Julia received her BS in food science from Cornell University and graduated from the culinary arts program at the International Culinary Center.

Jessica Mahgerefteh, Beauty Commerce Editor

Jessica joined the commerce team in May 2019. Before joining the team, Jessica worked as a senior editor at a French-born content and marketing agency contributing to editorial platforms owned by L'Oréal USA, developing strategy and optimizing content. She began her career on the digital team at DUJOUR, a luxury fashion and lifestyle magazine, covering beauty, fashion, culture, and lifestyle topics. Jessica received a BA in Journalism and Sociology from the College of Arts and Science at New York University.

Avery Stone, Associate Editor, Product Testing

Avery has been with Dotdash since September 2018. Before joining the team, Avery worked as an associate digital editor at the luxury magazine DEPARTURES covering travel, food, and culture. She has also worked as a staff writer at For the Win (USA TODAY Sports) as well as a news and trends reporter at HuffPost. Her work has appeared in a variety of publications including Elle, Billboard, Noisey (VICE), Travel + Leisure, PAPER, Lenny Letter, and more. Avery received a BA in English Literature from Amherst College.

Mary Kate Hoban, Associate Editor, Product Testing

Mary Kate joined Dotdash in December 2018. Previously, Mary Kate worked as an assistant editor at American Media Inc. where she covered fashion and beauty for Life & Style, In Touch Weekly, and Closer magazines. She has also worked as an entertainment news editor at Elite Daily and a social media account manager at Socialfly, an agency specializing in strategy and content for clients in the hospitality, fashion, and lifestyle industries. Mary Kate received a BA in Journalism from The University of Georgia.

Mallory Leibowitz, Senior Revenue Product Manager

Mallory joined Dotdash in 2016 and has been the product manager for commerce since it was a small team. She previously worked at The Atlantic magazine, where she managed the creation of branded content digital experiences for brands such as Jaguar, H&M, TIAA, and National Geographic. Mallory received her BS in Marketing and minor in Web Design from the University of Florida.

Jordan Provost, Commerce Photographer

Jordan Provost has been with Dotdash since November 2018. Prior to joining the team, Jordan worked as a producer, art director, and freelance photographer shooting interiors, stills, and food for various branding firms and magazines. She brings with her 15 years of photographic experience. Most recently, Jordan worked as the Photography Director at Landor Associates before moving to West Africa to teach photography. She received a BS in Photo Illustration from the S.I. Newhouse School of Public Communications and a BA in Cultural Anthropology from the Maxwell School of Citizenship at Syracuse University.

Contact Us

If you have questions, comments, or opinions you’d like to share with our team of editors, please feel free to email us at commercefeedback@dotdash.com