ColourPop has gained a dedicated fan club since its 2014 debut into the makeup scene for a reason. Its high-impact makeup products consistently over-deliver for a fraction of the cost. In terms of extremely affordable, hardworking products (like, liquid lipstick for $6 and eye shadow palettes for $12!), ColourPop is climbing the ladder for the top spot. Plus, the brand has the coolest collaborations, from Jaime King to Hello Kitty. Well, today, its reach just got bigger with the launch of sister skincare brand Fourth Ray Beauty.
With the term "natural" used so loosely on products these days, Fourth Ray Beauty is committed to using straightforward ingredients "we can pronounce, at prices we can all afford," the brand said in a press release. Leaning into the mission of creating clean, affordable, and accessible products for less, the new line is full of dermatologist-tested formulas made for all skin types. You can expect gentle, skin-soothing, nourishing ingredients that are 100% cruelty-free, vegan, gluten-free, paraben-free, phthalate-free, and synthetic fragrance–free.
Can this be a new trend? We're so here for it. The line includes everything from skincare essentials to adorable accessories like kitty headbands, scrunchies, and even a rose quartz roller. Scroll through for a look at the line and treat your skin to these newbies.
Read more about the healthy ingredients packed in these products on FourthRayBeauty.com.