FYI: ColourPop Is Launching 17 New Fall Eye Shadows Tomorrow

Whenever ColourPop launches anything new, we pay attention. Its products are highly pigmented, easy to use, and super budget-friendly (that's kind of the trifecta we all hope for, right?). That's also why it was recently announced that Sephora will begin stocking its shelves with the brand sometime in November 2017. Finally! We'll be able to shop its cult-classic pressed highlighters IRL. 

To satiate ourselves before ColourPop's Sephora debut, we can shop the newest product they're launching. Except, technically, it isn't one product at all—it's 17 of them. That's right, on September 15, ColourPop will launch 17 new eye shadow shades to welcome the start of the fall season. There are rich jewel tones, brooding grays, and vivid ochre. So grab your sweater, a latte, and a moody lipstick because this year it isn't the autumnal equinox that signals the official start of fall, it's ColourPop.

Which fall makeup shades do you lust after? Let us know in the comments below. Then, watch this makeup artist create a stunning metallic eye!