This Is the First Product ColourPop Will Be Launching at Sephora

Sephora has added plenty of cult-favorite, buzzy brands and products to its already supreme list of collections, but its most recent launch is one we've all been waiting for: ColourPop. Celebrated for its unprecedented capacity for newness and commitment to prioritizing the customer with low prices and quality products, ColourPop is poised for a new chapter that will reimagine its online platform.

On October 31, ColourPop will officially hit Sephora's retail space, both online and in 50 stores across the U.S. This is the first time the brand has ever had a physical presence, as it's previously only been sold online. In other words, come Halloween, we'll all get the opportunity to test-drive the products before actually purchasing them.

For those unaware of this beauty pioneer, the brand has risen to popularity (and secured its spot in the ranks) since its founding in 2014. In the intervening years, ColourPop has collaborated with major influencers like Alexis Ren, Kathleen Lights, and Hello Kitty, among others. And while the details of the product assortments are still being discussed, the brand tells us you can count on a few things: the same prices as currently listed on its site; a constant, fast rotation of new products, and innovation unique to its Sephora product offerings.

Speaking of the latter, the brand is releasing limited-edition products exclusively for its debut. See the first one—a shiny, shimmery golden eye shadow palette—below.

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ColourPop Golden State of Mind Shadow Palette ($26)

This palette, which is inspired by ColourPop's home state, features 15 pressed powders that all have a glittery, metallic finish. The shades range from icy blue and white to deep burgundy, pink, and ochre. In other words, it melds our favorite autumn and winter shades seamlessly into one sunset-themed palette. The only downfall is that, like the rest of the ColourPop collection, you'll have to wait until October 31 to shop it.

"The one thing you can always count on from ColourPop is change," says Laura Nelson, co-founder and president of Seed Beauty, the brand’s parent company. "We want to evolve the model of how brands and retailers work together, how the two entities partner to explore initiatives and programs, bring speed and flexibility to the platform and provide the consumer an experience, value and product that is unrivaled.

"We are proud to partner with Sephora, who shares our vision for revolution, not evolution. We will deliver original products that have unprecedented, unparalleled and unwavering value to the consumer. We are redefining what luxury means in beauty; it's no longer defined by price point."

Start your countdowns—we bet this launch will be one for the books. Until October 31 arrives, shop some of our favorite ColourPop products, below.

Which ColourPop product is your favorite? Please tell us below!

This story was originally published at an earlier date and has since been updated by Kaitlyn McLintock.