Now Trending: Color-Changing Hair Dye (Seriously)

If you thought temporary hair dye was cool, then you’re about to be blown away by color changing hair dye. Thanks to data visualization scientist Lauren Bowker, there is a new kind of hair dye that changes its color based on temperature, and its name is Fire.

So just how does Fire hair dye work? According to Bowker, the color change is possible due to a chemical reaction. She tells Dazed, "When heat hits the pigment, or if the cool hits the pigment, it changes the bonds of the chemistry to give you a different color." So, for instance, "If you have red hair and you're in the wind it might go blue," says Bowker.

And while Bowker has yet to release Fire hair dye, it is set to debut at London Fashion Week. Until then, Bowker's Instagram is filled with mesmerizing videos in which you can watch Fire hair dye work its magic. To see the color-changing hair dye in action, scroll down and watch the videos below.